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Vice President of Marketing

3 months ago

Saint Paul, United States Dessert Holdings Inc. Full time
Job DescriptionJob Description

Dessert Holdings is seeking a Vice President of Marketing based in St. Paul, MN

We are looking for a dynamic leader to spearhead the marketing strategy for a $1B+ private equity backed industry-leading premium dessert manufacturer. As the VP of Marketing, you will shape our brand image, guide our product portfolio strategies, and drive business objectives. This role calls for a hands-on marketing professional with a background in blue-chip CPG who has transitioned these learnings to develop capabilities in a smaller organization and is ready to make an impact in a fast-paced, collaborative environment.

Join us in shaping the future of Dessert Holdings, taking on a pivotal role in our growth journey. Apply now and be part of a highly visible position where no task is too small. Let's build something great together

Key Responsibilities:

Strategic Planning

  • Develop and implement comprehensive marketing strategies aligned with the company's business goals and objectives.
  • Lead market analysis and consumer insights to identify growth opportunities and trends.
  • Oversee the development of annual marketing plans and budgets.

Brand Management

  • Enhance brand equity and awareness through targeted marketing initiatives.
  • Ensure consistent brand messaging internal and external.
  • Develop product portfolio strategy.
  • Manage product portfolio, including new product development and launch strategies.

Integrated Marketing Campaigns

  • Plan and execute integrated marketing campaigns across Foodservice and Retail channels, including digital, social media, traditional media, and in-store promotions.
  • Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
  • Measure and analyze campaign performance to optimize strategies and improve ROI.

Team Leadership

  • Lead, mentor, and develop a high-performing marketing team.
  • Foster a collaborative and innovative team culture.
  • Manage relationships with external agencies, vendors, and partners.

Market Research and Analytics

  • Conduct market research to identify consumer trends, competitive landscape, andgrowth opportunities.
  • Use analytics and data to inform decision-making and measure marketing effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • 10 + years of progressive marketing experience in the CPG industry, with at least 5 years in asenior leadership role.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Experience in transitioning between branded marketing and private label.
  • Experience in new product development and innovation.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical and problem-solving abilities.
  • Ability to thrive in a fast-paced, dynamic environment.

About Dessert Holdings

Dessert Holdings is North America's fastest-growing premium dessert company, recognized for provide retail and foodservice customers with chef-inspired, innovative desserts made with real ingredients, a flexible and low-cost supply chain, and best-in-class service. The company is a collection of premium dessert companies and brands: Steven Charles, The Original Cakerie, Lawler's Desserts, Atlanta Cheesecake Company, Dianne's Fine Desserts, and Kenny's Pies. Dessert Holdings is owned by Bain Capital, employees more than 3,200 people across eight manufacturing facilities, and is continuing its journey of rapid growth.

EEO Statement

Dessert Holdings and its related entities provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law.