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Field Marketing Specialist

4 months ago

Dallas, United States 99 Healthcare Management Full time
Job DescriptionJob Description

We are seeking a highly motivated and experienced Field Marketing Specialist to join our esteemed cardiology practice, Connected Cardiovascular Care Associates, serving the Dallas and Rockwall areas. This position does require travel 2-3 days a week to meet with referral sources to foster collaborative relationships.

This position is responsible for developing and executing comprehensive marketing strategies to promote our cardiology services, increase patient engagement, and raise awareness of our practice in both locations. Your primary objective will be to implement targeted marketing campaigns, build strong relationships with referring physicians, and actively engage with the local communities to expand our patient base.

Responsibilities include:

  • Develop and execute effective field marketing strategies and campaigns to promote our cardiology practice in the Dallas and Rockwall areas.
  • Collaborate with the marketing team to create compelling content, including brochures, presentations, and promotional materials, that effectively communicate the value and benefits of our cardiology services to the target audience.
  • Identify and establish strong relationships with referring physicians, primary care providers, and healthcare professionals in Dallas and Rockwall to drive patient referrals and foster collaborative partnerships.
  • Plan and organize local events, health fairs, and community outreach programs in both locations to increase awareness of our cardiology practice and educate the public about cardiovascular health.
  • Conduct thorough market research and analysis specific to Dallas and Rockwall to identify opportunities, market trends, and competitive intelligence to inform marketing strategies and tactics.
  • Utilize various marketing channels, including digital platforms, social media, email marketing, and print media, to deliver targeted messaging and drive patient engagement in both Dallas and Rockwall.
  • Measure and analyze the effectiveness of marketing initiatives, track key performance indicators (KPIs), and provide regular reports on marketing campaign results and return on investment (ROI) for both locations.
  • Stay up-to-date with industry developments, advancements in cardiology, and competitor activities in both Dallas and Rockwall to adapt marketing strategies accordingly.
  • Collaborate closely with internal stakeholders, including physicians, practice managers, and administrative staff, in both locations to ensure alignment of marketing efforts with practice goals and objectives.
  • Ensure compliance with all relevant healthcare regulations and marketing guidelines.
  • Travel is required 2-3 days a week throughout the DFW Area

Skills and Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).
  • Proven track record of successful field marketing experience, preferably within the healthcare industry or a cardiology practice.
  • Strong understanding of marketing principles and strategies, with demonstrated expertise in developing and implementing effective marketing campaigns.
  • Knowledge of cardiology terminology, procedures, and services is highly desirable.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with referring physicians, healthcare professionals, and community members in both Dallas and Rockwall.
  • Proficiency in analyzing data, identifying insights, and making data-driven decisions to optimize marketing efforts.
  • Familiarity with digital marketing platforms, social media management, and marketing analytics tools.
  • Self-motivated with the ability to work independently as well as collaboratively within a team.
  • Strong organizational skills, including the ability to manage multiple projects and prioritize tasks effectively.
  • Flexibility to attend evening or weekend events, as needed, in both Dallas and Rockwall.
  • Valid driver's license required, and willingness to travel between Dallas and Rockwall for meetings, events, and collaborations.

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule: Monday-Thursday, 8:30 am-5 pm and Friday 8:30 am - 3 pm. No weekends or after hours.

Learn more about the office and its culture by visiting www.texasc3.com.

99 Healthcare Management is a Dallas-based physician practice management company. We help healthcare providers focus on their core skills – delivering high-quality care to their patients - by providing oversight and support for all administrative functions. Our service areas include human resources, accounting, marketing and business development, provider credentialing, and revenue cycle management. The practices we manage range in size and specialty and include internal medicine, family medicine, pain management, cardiology, OBGYN, and more.