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Market Insights Specialist

1 month ago

Dallas, Texas, United States VAPORESSO Full time
Job Overview

VAPORESSO is seeking a skilled Market Insights Specialist to join our team. As a key member of our research department, you will be responsible for conducting market research, analyzing consumer behavior, and providing actionable insights to inform our product development and marketing strategies.

Key Responsibilities

1. Conduct market research through visits to vape stores, convenience shops, and vape expos to gather data on competitor activity and consumer preferences.

2. Collaborate with our internal team to design and execute face-to-face interviews and surveys, as well as internal and external testing sessions.

3. Evaluate our product flavors, device performance, and provide constructive feedback to inform product development.

4. Analyze data and provide insights on market trends, consumer behavior, and product performance.

5. Develop and maintain relationships with vaping stores and consumers to ensure our products meet their needs and preferences.

Requirements

1. The ideal candidate should have experience in the vaping industry, preferably as a vaper or in a related field.

2. Strong communication and social skills are essential for building and maintaining relationships with vaping stores and consumers.

3. Good project and time management skills are necessary for prioritizing tasks and meeting deadlines.

4. Excellent attention to detail is required to interpret market and user behavior changes.

5. Basic knowledge of marketing research principles is preferred.

6. Proficiency in MS Office is necessary for data analysis and reporting.

Preferred Qualifications

1. Experience in marketing research, business analysis, or user experience.

2. Previous experience in the vaping industry, preferably in a role related to product development or marketing.

3. Familiarity with FMCG or consumer electronics industries.

4. 3+ years of experience in a related field.

5. Knowledge of marketing research companies, such as Kantar, Nielsen, or Ipsos.

About VAPORESSO

VAPORESSO is a consumer brand under the SMOORE Group, driven by the mission to create a smoke-free world. We are committed to innovation, quality, and customer satisfaction. Our products are designed to fit all levels and styles of vapers, and we strive to become the privileged company in providing innovative, stylish, and reliable products.

VAPORESSO has received numerous accolades for its product innovation and design in 2022, demonstrating our commitment to excellence and customer satisfaction.