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Marketing Strategist
2 months ago
Job Title: Marketing Strategist
Location: Denver, CO
Company: Promotion Pia
Job Type: Full-Time
Job Summary:
We are seeking an experienced and innovative Marketing Strategist to join our team. The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, engagement, and revenue growth. This role requires a deep understanding of market trends, consumer behavior, and a passion for data-driven decision-making.
Key Responsibilities
- Strategy Development: Design and execute comprehensive marketing strategies across various channels (digital, social, content, email, etc.) to achieve business objectives.
- Market Research: Conduct thorough market research to identify trends, opportunities, and competitive landscapes. Translate findings into actionable strategies.
- Campaign Management: Plan, manage, and optimize marketing campaigns to increase brand awareness, generate leads, and drive customer acquisition and retention.
- Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaboration: Work closely with cross-functional teams, including sales, product development, and creative teams, to align marketing strategies with overall business goals.
- Brand Management: Ensure consistent brand messaging across all marketing channels and materials.
- Innovation: Stay updated on industry trends and emerging technologies to incorporate new tactics into marketing strategies.
Skills, Knowledge and Expertise
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., SEO, PPC, social media, email marketing).
- Creative thinking with the ability to develop unique marketing initiatives.
- Strong project management skills and the ability to manage multiple projects simultaneously.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive benefits package including health insurance, dental, and vision coverage.
- Paid time off, including vacation and holidays.
- Opportunities for professional development and career growth within the company.
- Vibrant work environment in Miami, offering cultural diversity and exciting lifestyle opportunities.