Marketing Development Representative

2 months ago

Houston, United States SmartVault Full time
Job DescriptionJob Description

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Who We Are...

About Us

SmartVault is a cloud-based document management and file-sharing solution for small-to-medium-sized businesses, professional accountants, and bookkeepers. In 2017, SmartVault became part of the GetBusy Group, an AIM-listed and currently trading on the London Stock Exchange. SmartVault continues to operate as a wholly owned subsidiary in the US, but now are part of a much larger global team with expanded products serving the US, UK, and Australia/New Zealand markets.

SmartVault Team Culture and Values

SmartVault is a collaborative environment, where the number one goal is to solve problems for our customers. We use data to make informed decisions, and we work hard to be transparent with each other and with our customers. Our ultimate purpose is to make people’s lives better at work, so they can focus on higher-value activities in their business or personal lives. Learn more about our business and our values.

Benefits of Working at SmartVault

We’re striving to make SmartVault the best place to work in Houston. We work in a relaxed environment that emphasizes work/life balance. Our health benefits are top-notch, vacation time is generous, and we encourage community involvement with time off to volunteer. We also offer hybrid remote working. Learn more about our benefits.

We value diversity at SmartVault, and we're committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse team helps build the best products, deliver the best services, and tackle the diverse and exciting challenges we face.

THE ROLE

The Marketing Development Representative (MDR) is a vital member of the marketing and sales team, responsible for generating and qualifying leads to support the company's growth initiatives. The MDR plays a crucial role in identifying potential customers, initiating initial contact, and nurturing relationships to convert prospects into qualified sales opportunities. This position requires a proactive and results-driven individual with excellent communication skills and a passion for helping businesses succeed.

RESPONSIBILITIES

Lead Generation

  • Identify and research potential leads through various channels, including online research, social media, trade shows, webinars, and inbound inquiries.
  • Build and maintain a database of potential customers and decision-makers within target industries and companies.
  • Our Marketing team is a demand gen engine. They bring in hundreds, if not more than one thousand leads per month, helping to ensure you have warm leads to work.

Outbound Prospecting

  • Initiate outbound communication with leads via phone calls, emails, and social media to introduce the company's products or services and gauge their interest.
  • Qualify leads based on criteria such as budget, timeline, and need, and prioritize them for further engagement

Qualification and Needs Assessment

  • Engage in conversations with leads to understand their business challenges, needs, and pain points.
  • Educate leads about the value proposition of the company's offerings and how they can address specific needs.

Lead Nurturing

  • Maintain ongoing communication with qualified leads to build and strengthen
relationships.
  • Provide relevant content, resources, and information to nurture leads through
the sales funnel.

Collaboration with Sales

  • Collaborate closely with the sales team to hand off qualified leads and ensure a seamless transition from marketing to sales.
  • Provide detailed lead information and insights to help sales professionals tailor their approach.

Data Management

  • Keep accurate records of all interactions and lead status in the customer
relationship management (CRM) system.
  • Monitor and update lead profiles to reflect changes in their status or needs.

Performance Metrics

  • Meet or exceed key performance indicators (KPIs), such as lead generation
targets, conversion rates, and outreach activity.
  • Provide regular reports and insights on lead generation and qualification
activities.

REQUIRED SKILLS

  • High-energy with a strong desire to succeed.
  • Proven experience in lead generation, inside sales, or a related role.
  • Strong communication and interpersonal skills, including active listening and rapport-building abilities.
  • Self-motivated, results-oriented, and able to work independently.
  • Experience with CRM software, business intelligence data, and sales engagement tools (e.g., Salesforce, ZoomInfo, Outreach, or similar).
  • Knowledge of the company's products or services and a strong understanding of the target market.
  • Ability to adapt to changing priorities and work in a fast-paced environment.
  • Excellent time management and organizational skills.
  • A bachelor's degree in marketing, business, or a related field is preferred, or
equivalent relevant work experience.
  • Knowledge and experience in the Accounting/Financial industries sector PREFERRED

WHY JOIN US

  • Opportunity to work with a dynamic and talented team in a fast-growing company.
  • Competitive salary and commission structure.
  • Comprehensive benefits package.
  • Ongoing professional development and growth opportunities.
  • A supportive and inclusive work culture that values teamwork and innovation.

PRE-EMPLOYMENT CHECKS

We take the security of our business and our duty of care to our customers and their data very seriously, so we need to check that you don’t have any adverse history that could pose a legitimate security risk to our business or customers. To do this, we perform background checks on you if you are offered the job. We will not discriminate unfairly against you based on any information revealed in those checks.

HOW WE USE YOUR PERSONAL DATA

We take data protection very seriously at GetBusy. To find out how we will use your personal data during this application process, please visit GetBusy Applicant Privacy Policy.

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