Vice President Group Director, Commerce Media

2 weeks ago

Chicago, United States Digitas Full time
Job DescriptionJob DescriptionCompany Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

We’re looking for an outstanding Vice President/Group Director—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with retail media-specific experience, to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. 

Sound like you? Read on.

 As VP/GD of Commerce (Retail Media), your strategic vision and retail search and retail display marketing leadership will help build the agency’s retail media practice (SEM, SEO, Programmatic) to support aggressive growth within the Commerce Media practice. You’ll work across multiple pieces of business and lead junior teams of Associate Directors, Managers, Sr Analysts and Analysts within the Digitas Retail Media team to establish performance metrics, determine client strategies, report results and foster client and vendor relationships. You’ll also work closely with the other media capabilities (display, social) to further integrate Retail Media into our agencies overall Media offering.

Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise across Amazon, Walmart, Instacart, Kroger, Criteo and Citrus search offerings to a growing team and enjoy working with some of the finest minds in the industry.

Day to day your role includes:

  • Manage growing media team in the planning and activation of campaigns across retail media, including: Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media
  • Lead the 2-3 client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations
    • Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
    • Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations.
    • Identifying client issues and opportunities to develop new business opportunities within existing business.
    • Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy).
    • Establishing and driving paid operational and promotional best practices and strategies for ecommerce marketplaces (i.e., Promotions, Bundles, shipment forecasts, etc.).
    • Directing long-term and short-term strategic marketing efforts to meet both market share and sales goals.
    • Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
    • Understand and explain attribution model across retail search partners.
    • Developing and maintaining quality control procedures for campaign implementations.
    • Support JBP negotiations annually
  • Assessing and pursuing new business opportunities, while maintaining and growing the company’s existing strengths. Support in any new business pitches and related work as required.
  • Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients
  • Contribute to Commerce COE to support capability development across the agency
  • Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly.
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
  • Active knowledge sharing with capability and broader agency.
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.
Qualifications

  • A four-year degree and 10+ years of digital media experience, 4+ years of Retail Media experience
  • Prior experience managing team of 8+ FTEs 
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search experience preferred).
  • Keen attention to detail and an analytical approach to achieving objectives.
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor).
  • Understanding and experience with campaign automation tools (i.e., Skai, Pacvue).
  • Solid quantitative and research skills, and proven data interpretation capability
  • Fluency with Microsoft Office (Word, PowerPoint, Excel).
  • Strong ability to understand client objectives and how they translate into search and media strategies.
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas.

Got what it takes? We’d love to hear from you.



Additional Information

Digitas is an equal opportunity employer.

  • Vice President Group Director, Commerce Media

    3 weeks ago

    Chicago, United States Digitas Full time

    Vice President Group Director, Commerce Media (Retail Media) Full-time Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy...

  • Vice President Group Director, Commerce Media

    4 weeks ago

    Chicago, United States Digitas Full time

    **Company Description** Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious...

  • Vice President Group Director, Commerce Media

    2 weeks ago

    Chicago, United States Digitas Full time

    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions...

  • Vice President Group Director, Commerce Media

    3 weeks ago

    Chicago, United States Publicis Groupe Full time

    Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes...

  • Vice President Group Director, Commerce Media

    3 weeks ago

    Chicago, United States Publicis Groupe Full time

    Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes...

  • Vice President, Product Management

    2 weeks ago

    Chicago, Illinois, United States Publicis Media Full time

    Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR , CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a...

  • Vice President Director, Data and Analysis

    3 weeks ago

    Chicago, United States Digitas Full time

    **Company Description** Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious...

  • Vice President of Product

    2 weeks ago

    Chicago, United States Pacvue Full time

    Job DescriptionJob DescriptionAbout Us:Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world's largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online...

  • Vice President of Sales

    4 days ago

    Chicago, United States Mavely Full time

    About Mavely: Mavely is a dynamic social commerce platform that empowers influencers and brands to connect, engage, and transact seamlessly. Our innovative approach merges social media influence with e-commerce, creating a unique marketplace where authenticity and community thrive.Position Overview: As the Vice President of Sales at Mavely, you will be a key...

  • Vice President of Sales

    4 days ago

    Chicago, United States Mavely Full time

    About Mavely: Mavely is a dynamic social commerce platform that empowers influencers and brands to connect, engage, and transact seamlessly. Our innovative approach merges social media influence with e-commerce, creating a unique marketplace where authenticity and community thrive.Position Overview: As the Vice President of Sales at Mavely, you will be a key...

  • Vice President Director, Data and Analysis

    2 weeks ago

    Chicago, Illinois, United States Digitas Full time

    Company DescriptionDigitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via...

  • Vice President

    2 weeks ago

    Chicago, Illinois, United States Northeast Family Services Full time

    Northeast Family Services Vice President (VP) of Illinois Illinois Apply Now Northeast Family Services is seeking a Vice President (VP) of Illinois to support the agency's mission and core valuesThe Vice President of Illinois Operations, in partnership with the Executive and Senior Vice Presidents, will oversee services including Outpatient, In-Home therapy,...

  • Senior Vice President, Media Analytics

    2 months ago

    Chicago, United States Spark Foundry Full time

    Job DescriptionJob DescriptionCompany DescriptionAbout Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands,...

  • Senior Vice President, Media Analytics

    4 weeks ago

    Chicago, United States Spark Foundry Full time

    Job DescriptionJob DescriptionCompany DescriptionAbout Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands,...

  • Senior Vice President, Media Analytics

    2 weeks ago

    Chicago, Illinois, United States Spark Foundry Full time

    Job DescriptionJob DescriptionCompany DescriptionAbout Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and...

  • Vice President of Marketing

    3 days ago

    Chicago, United States Helium 10 Full time

    Job Description Job Description About Us: We're Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We're experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We're shaping the future for Amazon sellers and our customers deserve the...

  • Associate Director, Commerce

    3 weeks ago

    Chicago, United States Spark Foundry Full time

    **Company Description** About Spark Foundry: Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and...

  • Vice President of Finance

    4 weeks ago

    Chicago, United States Illinois Association of Mutual Insurance Companies Full time

    Description SUMMARY The Vice President of Finance will serve as the Chief Financial Officer (CFO) and Corporate Treasurer of The Evangelical Covenant Church (Covenant) denomination. The Vice President of Finance is responsible for strategic management and oversight of financial assets, planning and implementing proactive financial strategies, and leading the...

  • Vice President, Account Director

    2 months ago

    Chicago, United States Publicis CoLab Full time

    Job Description PLEASE NOTE: Candidates for this role must be able to work out of our Philadelphia, New York, or Chicago offices. Vice President, Account Director We’re searching for a Vice President, Account Director who will manage the client relationship, partner with senior leadership on high-level strategy and use their deep web knowledge to...

  • Vice President, Account Director

    4 weeks ago

    Chicago, United States Publicis CoLab Full time

    Job Description PLEASE NOTE: Candidates for this role must be able to work out of our Philadelphia, New York, or Chicago offices. Vice President, Account Director We’re searching for a Vice President, Account Director who will manage the client relationship, partner with senior leadership on high-level strategy and use their deep web knowledge to...