Vice President Director, Data and Analysis

2 weeks ago

Chicago, Illinois, United States Digitas Full time

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.

Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.

Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.


Job Description Vice President Director, Data & Analysis**The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.


To help with this, we're looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members.

Sound like you? Read on.

Responsibilities:


As a VP/Director, you'll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship.

Your clients' needs will vary, and may include integrated marketing, media, Commerce, DTC, CRM, segmentation, and/or primary research.

Day-to-day, your role includes:

  • Identifying strategic datadriven services that will allow clients to grow their business
  • Assisting clients in defining analytics needs and developing solutions to solve those challenges
  • Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
  • Establishing strategic measurement frameworks for multichannel and partner media plans
  • Management and evolution of ecommerce partner data relationship, reporting and establishment of measurement structure
  • Management and evolution of reporting across paid and owned media channels
  • Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
  • Determining new opportunities among existing clients, and participating in new business initiatives
  • Providing support, coaching, and training to assist in the career development of direct reports and the broader team

Qualifications We're looking for strong, impactful work experience, which typically includes**:

years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

  • Experience managing a team
  • Strong analytical, critical thinking, and problem solving skills
  • Experience extracting data from media platforms such as Meta, DV360, DCM, SA360, WMC, KPM, Roundel, etc.
  • Proven strong communication skills with experience presenting and leading conversation in an executive setting
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • General knowledge of or direct experience with the media industry or CRM platforms are a plus
  • Proven leadership ability with strong client relationship skills
  • Indepth knowledge of and passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fastpaced and deadlinedriven environment
  • Open to travel as needed
Got what it takes? We'd love to hear from you

24-5137

Additional Information
Digitas is an equal opportunity employer.

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