Sales Manager

Qualifications

• Five years’ progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization

• High School Diploma or equivalent degree or greater required

• Knowledge and experience with sales of automobiles or motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them

• Ability to take initiative and problem solve

• Passion for the motorcycling lifestyle and riding community

• Must have ability to relate with broad customer base

• Excellent verbal and written communication skills

• Ability to present oneself as well as the company in a professional manner

• Knowledge of applicable laws/policies/principles/etc.

• Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet

• Attention to detail

• Interpersonal skills and customer service skills required

• Approachable, likable, and enthusiastic personality

• High energy level needed

• Be self-motivated, positive, driven and helpful

• Ability to handle confidential information responsibly

• Great customer service, excellent personal communication, and demonstrated closing skills

• Ability to work a flexible schedule including weekends, Holidays, and evenings

• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership

• Experience with CRM and/or computerized inventory systems, or the ability to quickly learn

• Valid driver’s license and motorcycle endorsement

• Requires the ability to balance and push an 800+lb motorcycle

Responsibilities

• Lead and manage employees by training and motivating all sales personnel while assisting in the oversight of the Sales Department operations

• Ensure the intensity and consistency of application of the dealership process

• Ensure the structure of all deals worked are in compliance with dealership policies resulting in maximizing the volume of bike sales with an emphasis on new bikes

• Consistently strive to maximize front-end PUS as well as back end PUS, while delivering a high level customer experience and upholding the highest ethical standards

• Oversee and manage all operations regarding sales of new and used vehicles

• Ensure that the Sales Department contributes acceptable levels of gross margin and net profits

• Ensure adherence to the dealership sales process and track results daily using eleads and other measures

• Ensure Sales Manager Check as well as subordinate checklists are completed and adhered to

• Maintain clean, efficient facilities

• Ensure sales personnel are alert, well trained, motivated, and available when needed

• Set quotas for sales personnel in accordance to their skill levels

• Review eleads on a daily basis, throughout the day and use it to evaluate and train all sales personnel

• Oversee sales, trade-ins, and delivery of all new and used vehicles

• Maintain the sales history and/ or vehicle history log in accordance with dealership policy

• Maintain the inventory control system along with new profit objectives to eliminate the possibility of lower than anticipated profits

• Become familiar and efficient with all phases of the computer system required for sales management

• Oversee the management of new and used bike inventory in accordance with dealership policy

• Maintain a balanced new and used inventory in proportion to sales and projected sales

• Adhere to established procedures to ensure timely and proper completion of all paperwork

• Maintain a showroom with a variety of vehicles set-up with an appropriate variety of accessories and paint schemes, displayed in a way that draws customers

• Ensure that customers are greeted immediately, in a courteous and friendly manner

• Handle telephone transactions quickly and courteously

• Ensure that customers are properly qualified for needs, wants, and the ability to buy

• Follow the dealership sales process so that all customers receive consistent treatment when visiting our dealerships

• Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans

• Ensure adherence to the to the dealership quotation methodology for vehicle sales, trade-ins, and purchases

• Adhere to and enforce established road test, pre-delivery inspection, and vehicle delivery policies

• Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to “make things right”

• Carry out the daily Sales Manager Checklist

• Adhere to dealership sales and lead follow-up procedures

• Adhere to budgeted revenue and expense objectives

• Execute promotional campaigns

• Maintain efficiency reports on all sales personnel

• Update and provide reporting to the General Manager as requested

• Monitor and communicate monthly and annual objectives for the department in collaboration with the General Manager

• Attend training sessions to keep current with Sales Department issues and sales trends

• Establish departmental work schedule, balancing the workloads of all employees

• Train all sales personnel to use the dealership sales process

• Ensure adherence to policies and procedures for the Sales Department in concert with the General Manager

• Assist the General Manager with recruiting, interviewing, hiring and firing of employees

• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results

• Perform other related duties as assigned or requested

• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department

• Occasionally exposed to exhaust fumes or other airborne particles

• Frequently works near moving mechanical parts