VP, Media Relations

1 week ago

Beverly Hills, California, United States Live Nation Worldwide, Inc. Full time

The Role

As the Vice President of Media Relations at Live Nation Worldwide, Inc., you will spearhead our global media relations strategy. You will be responsible for developing and executing comprehensive media relations plans, issue management, and serving as a spokesperson on and off the record. This role demands a strategic thinker with a proactive approach to storytelling and relationship building with the media. Reporting into the Global Head of Communications.

Key Responsibilities

  • Develop and implement a comprehensive media relations strategy that aligns with Live Nation Entertainment's business objectives and brand goals.
  • Lead, mentor, and manage the media relations team (including agency support) to ensure strategic goals are met.
  • Serve as a key spokesperson, handling media inquiries, briefings, and education.
  • Build and maintain strong relationships with key media outlets, journalists, and influencers across traditional and digital platforms.
  • Coordinate with internal stakeholders, including marketing, social media, and event promotion teams, to ensure cohesive messaging and maximize publicity opportunities.
  • Oversee the creation of press materials, including press releases, media kits, executive briefing documents, and content for digital media.
  • Monitor media coverage and industry trends, providing insights and recommendations to senior leadership.
  • Manage sensitive inquiries, developing and implementing response strategies.
  • Measure and report on the effectiveness of media relations campaigns, using data to inform future strategies.

Requirements

  • 10-15 years of experience in media relations or public relations, with at least 5 years in a leadership role.
  • Experience with corporate communications preferred.
  • Proven track record of developing and executing successful media relations strategies and campaigns.
  • Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
  • Strong leadership and team management abilities, with experience leading high-performing teams.
  • Established network of media contacts and a demonstrated ability to build relationships with members of the press.
  • Excellent crisis management skills, with experience managing sensitive issues and high-pressure situations.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Deep understanding of the media landscape, including digital and social media trends.

Benefits & Perks

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

  • Health: Medical, Vision, and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
  • Yourself: Generous paid time off policy, including paid holidays, sick time, and paid days off for your birthday, free concert tickets.
  • Wealth: 401(k) program with company match, Stock Program.
  • Family: New parent programs & support, including caregiver leave and childcare cash, infertility support.
  • Career: Tuition reimbursement, student loan repayment, internal growth and development programs & trainings.
  • Others: Volunteer time off, crowdfunding network.

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