Digital Marketing Team Lead

Digital Marketing Team Lead

As a Team Lead at TopSpot, an OuterBox Company, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer experience through every interaction. This role is a customer-facing role and requires professionalism, accountability, critical thinking, and leadership to be successful with both Teammates and Customers.

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Cohesive Culture + Good Humor + Combined Skills = Awesome Results

At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024 

At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box? 

What You Get To Do Every Day: 

• Lead a Team of Specialists in the implementation of SEO, SEM, and Conversion Optimization strategies that are rooted in TopSpot best practices to grow qualified leads for Customers. You’ll also work collaboratively with Teams across the organization and are responsible for aligning to collectively achieve Customer goals.
•  Own the strategic digital marketing planning for a portfolio of Customers to grow their qualified leads and business opportunities. You’ll be responsible for Customer retention and strategic revenue growth for your Customer Relationship Team.
• Guide and develop direct reports in their strategic planning & execution and customer service. Maintain regular 1:1 conversations and rally your Teammates around a common vision. You are a leader that is comfortable holding yourself and Teammates accountable to TopSpot standards and client business objectives to generate results and provide positive client experiences.
• Strategically plan and collaborate within your Customer Relationship Team and with other Teammates across the organization to manage scopes, workloads, budgets, and client priorities. Communicate proactively among Teammates & Manager if/when work is on track or off-track to manage risks and develop plans accordingly.
• Serve as the primary contact for your portfolio of Customers and translate our digital marketing strategies, work, and results into meaningful reporting and analysis, summarizing impact on qualified leads and/or sales transparently.
• Communicate with Customers in a way that instills confidence through in-person visits, Zoom/video calls, phone calls, and email. You are someone who isn’t afraid to pick up the phone You are also thoughtful & intentional about a personalized customer experience, and this shows through your communication and helpfulness with Customers and Teammates on progress, results, timelines, and deliverables.
• Partner with all departments across TopSpot in alignment with Company vision and goals. Every department contributes to creating opportunities for our Customers, providing a great experience, and retaining our Customers. Examples include:
  o Working with our Sales Teams to define client business goals, growth opportunities, and benchmark data & results
  o Partnering with Project Managers & Web Department on historical data & results, key differentiators & competitive analysis, to build and improve on digital marketing results in the next website’s iteration
  o Working with our Analytics Team to define unique tracking or reporting tools to help guide our clients’ marketing and business decision-making
• Strategically identify areas to create greater efficiencies, improve our processes & results, and support our best practices and standards in SEO, SEM, Web Design & Development, Analytics, & Video.
• Continuously stay updated on the Digital Marketing Industry & Industrial/B2B spaces to grow your knowledge and build credibility with Teammates and Customers. This includes Google Alerts, Webinars, email lists for industry websites, or social platforms like LinkedIn to keep a pulse on digital marketing, leadership best practices, and thought leadership in the spaces.
  
  

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable. 

What You Bring To The Role: 

• Experience leading a team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations.
• Experience working with multiple clients or brands at once and approaching each with a high level of personalization. You are flexible and adaptable in responding and accommodating reasonable changes in priorities, timelines and communicating proactively through them. 
• Customer service experience where you’ve served as a main point of contact, communicating frequently and intentionally with Customers through all communication forms (email, video, phone, in-person). You operate with a sense of urgency and a bias for action that instills confidence in your reliability and results. 
• Ability to translate complex information, data, and summarize in a way that’s approachable and meaningful to different stakeholders. You can zoom out when necessary to view a project, situation, or challenge holistically to come to the best solution.
• Working knowledge of the digital marketing industry including SEO, SEM, Web Design & Development.  
• Excellent communication skills, which include active listening and critical thinking. This is a customer-facing role where consistent, proactive, timely, and intentional communication with Customers is an expectation as part of a great Customer experience. 
• Strong organizational and time management skills. Experience with tracking time, managing resource utilization, and forecasting time, workload, and bandwidth through a Project Management tool are a plus. 
• Strong problem solving & critical thinking skills. You can perform a root-cause analysis, listen actively, and collaboratively develop solutions that are most helpful and appropriate considering all angles of a challenge/problem and putting yourself in your Teammate’s and Customer’s shoes.

Why You’ll love working at OuterBox: 

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans 
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance 
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend

If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply