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Email Marketing

2 months ago

New York, United States Spark Networks Services GmbH Full time
Job DescriptionJob Description

Spark Networks is a leading global dating company with a widening portfolio of premium & freemium apps, including Zoosk, JDate, Christian Mingle, Silver Singles, and Elite Singles. Formed in 2017 through the merger of Affinitas GmbH and Spark Networks, Inc., the company operates in 29 countries worldwide. As Spark continues to enhance its brands, we are growing our team with a Email Marketing & CRM Specialist.

Position Overview:

The Email Marketing & CRM Specialist will play a vital role in enhancing lead-nurturing and retention campaigns across email and other key retention channels. This person will be responsible for driving increased revenue and purchase frequency through segmented and personalized campaigns that align the brand with customer audiences throughout their lifecycle. This position supports the Director of Lifecycle & CRM and partners closely with performance marketing, product, and creative teams. Responsibilities include sharing key findings with senior business partners, planning and executing regular A/B tests, and ensuring the proper deployment of all email marketing communications. Highly analytical and KPI-driven, the person is dedicated to continuously improving email marketing performance.

Responsibilities:
    • Strategize and execute promotional & lifecycle email programs including trafficking assets & audience targeting, QA, and monitoring performance
    • Manage the set-up and deployment of complex automated communications within Braze including A/B tests and behavioral triggers
    • Own the maintenance of the email marketing calendar, and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc.
    • Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each
    • Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends and recommend a course of action
    • Troubleshoot technical issues related to email rendering, deliverability, and tracking.
    • Enhance the app-first customer journey through cross-channel canvases including in-app messages, push notifications, email and on-site banners

Requirements

      • 2+ years’ experience with Braze
      • Familiarity with A/B testing methodologies and email performance metrics
      • Google Analytics and Pardot experience preferred
      • Familiarity with email marketing best practices for revenue generation
      • Knowledge of list segmentation strategies
      • Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.

Position Type/Expected Hours of Work

  • This is a full-time remote position
  • Remote team members must live and work in the United States (preferably EST). Approved Remote Locations are Connecticut, Florida, Georgia, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Utah, Virginia, and Wisconsin.

Benefits

  • Medical Insurance Plan
  • Dental & Vision Insurance
  • Employer Paid Basic Life Insurance
  • 401(k) Retirement Plan & Company Match
  • FSA, DCA, and Commuter Benefit Plans
  • Company Paid Holidays
  • Flexible Time off

Spark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.

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