Lifecycle Marketer

4 weeks ago

Austin, United States Workweek Full time
Job DescriptionJob Description

The Company

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who actually do the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

The Role

Workweek is actively seeking a Lifecycle Marketer who specializes in crafting compelling email marketing strategies, is adept at copywriting, and is experienced in utilizing Segment (CDP). This role focuses on nurturing paid subscribers, bolstering engagement, and amplifying subscription sign-ups.

Key Responsibilities:
  • Email Marketing Campaigns: Develop and launch comprehensive email marketing campaigns, including targeted sequences and promotions that engage subscribers and motivate actions.
  • Segmentation and Personalization: Utilize subscriber data to segment the email list, delivering personalized content and offers that resonate with varied audience segments. Leverage dynamic content to increase the impact of email communications.
  • Automation and Workflow Management: Employ marketing automation tools to simplify campaign execution and subscriber communication. Establish automated email sequences and triggered messages to maintain relevance and engagement throughout the subscriber journey.
  • Analytics and Reporting: Analyze crucial metrics to gauge campaign effectiveness, pinpoint improvement areas, and refine strategies for enhanced ROI.
  • Retention Strategies: Formulate and implement initiatives, including onboarding sequences and loyalty programs, to boost subscriber retention and minimize churn.
  • Integration with Sales and Customer Support: Collaborate with sales to ensure marketing alignment with sales goals and support customer support teams in enhancing the subscriber experience.
  • Continuous Testing and Optimization: Engage in ongoing testing and refinement of marketing approaches to bolster performance and sustain growth in subscription numbers.
Qualifications:
  • Proven experience as an email marketer and copywriter, ideally, with hands-on experience in Segment (CDP).
  • A track record of developing and implementing successful email marketing campaigns that drive engagement and subscription growth.
  • Expertise in segmentation, personalization, and marketing automation tools.
  • Strong analytical skills, with experience in monitoring, analyzing, and optimizing based on key performance indicators.
  • Creative and strategic thinker with the ability to develop innovative retention strategies and collaborate across teams.
  • Adaptability and a proactive approach, suitable for a dynamic, fast-paced startup environment.
Benefits
  • Competitive pay (we don't pay based on location, we assign value to the role)
  • Equity in Workweek
  • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
  • Unlimited PTO with a minimum of 3 days/quarter used
  • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
  • 120 days of parental leave to use within 1 year of childbirth (available 12 months after your start date and only available every 365 days)
  • 401(k) plan with 3.5% company match
  • $500/year stipend for any home office needs
  • 5-week sabbatical after 4 years on staff
  • 2 volunteering days per year
  • 1x/year in-person team retreat
  • Amazon book order stipend
  • Want to start a new company? We will be the first investor in your startup if you’ve been with Workweek for 3 years

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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