Lifecycle Marketing Manager

4 days ago

Austin, United States BetterUp Full time

**Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.**

We do. We can't cram it all in here, but you'll start noticing it from the first interview.

This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.

**Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.**

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

**What you'll do**:

- Analyze campaign results and provide regular reports and insights to stakeholders, identifying opportunities for optimization and areas for improvement.

**If you have some or all of the following, please apply**:

- Proven experience in B2B marketing, demand generation, or lead nurturing roles, preferably in a technology, software, or SaaS company.
- Strong understanding of B2B marketing principles, lead nurturing strategies, and buyer's journey concepts.
- Excellent communication skills, both written and verbal, with the ability to create compelling content and engage with prospects through various channels.
- Analytical mindset with ability to analyze data, draw insights, and make data-driven decisions to optimize nurture campaigns and drive desired outcomes.
- Expert in marketing automation platforms, CRM systems, and other relevant marketing tools. Experience with HubSpot, Salesforce and 6sense is preferred.
- Strong project management skills with ability to manage multiple campaigns, timelines, and stakeholders.
- Ability to work independently and collaborate effectively in a team-oriented environment.
- Knowledge of industry trends, competitive landscape, and best practices in B2B demand generation and lead nurturing.
- Results-oriented mindset with focus on achieving marketing and sales goals, such as lead generation, engagement, and conversion.
- Bachelor's degree in marketing, business, or related field.

**Benefits**:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental and vision insurance
- Flexible paid time off
- Per year:

- All federal/statutory holidays observed
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $73,000- $109,000.

LI-Remote

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