Director of Growth, Memberships

4 weeks ago

Austin, United States Workweek Full time
Job DescriptionJob DescriptionThe Company

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who actually do the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

The Role

Workweek is looking for a seasoned Director of Growth, Memberships, who will spearhead our membership growth initiatives. The ideal candidate is a strategic thinker with a robust background in landing page design, conversion rate optimization, email marketing, and a proven track record of driving subscription growth and retention. Experience with Optimizely, Segment, Sailthru, or similar tools – as well as experience selling digital subscription products – is highly desirable. This role is pivotal in attracting new subscribers to our membership platforms and ensuring their continued engagement and satisfaction.

Responsibilities:

  • Team Building and Management: Lead the building and management of the Memberships Growth team to efficiently and effectively support our rapidly growing organization.
  • Continuous Testing and Optimization: Regularly test and refine marketing strategies and tactics to drive ongoing improvement and sustainable subscription growth.
  • Integration with Sales and Customer Support: Work closely with sales and customer support teams to ensure marketing efforts align with sales goals and subscriber needs are met effectively.
  • Retention Strategies: Implement strategies and tactics to boost subscriber retention and minimize churn, including onboarding sequences, exclusive benefits, and targeted re-engagement efforts.
  • Analytics and Reporting: Monitor and analyze key performance metrics, using insights to assess campaign effectiveness and guide strategy optimization.
  • Automation and Workflow Management: Utilize marketing automation tools and workflows to optimize campaign execution, lead nurturing, and subscriber interactions.
  • Segmentation and Personalization: Segment the email list to provide personalized content and offers, enhancing the relevance and impact of email communications.
  • Email Marketing Campaigns: Execute email marketing strategies to nurture leads, boost engagement, and drive subscription sign-ups, using targeted email sequences, newsletters, and promotional content.
  • Landing Page Optimization and Creation: Develop and optimize landing page strategies to promote subscription offers effectively, utilizing A/B testing to improve performance and conversion rates.
  • Funnel Optimization: Analyze and refine the subscription funnel to enhance conversion rates across the customer journey, identifying and resolving any obstacles to streamline the process.
Qualifications:
  • Extensive experience in growth marketing, with a focus on driving subscription growth and retention.
  • Deep understanding of landing page design, conversion rate optimization, and email marketing.
  • Proficiency with tools such as Optimizely, Segment, Sailthru, or similar platforms.
  • Strong analytical skills, with the ability to derive meaningful insights from data to inform strategies.
  • Excellent leadership abilities, with experience managing teams and collaborating across departments.
  • Innovative and agile mindset, with a commitment to continuous testing and optimization.
Benefits
  • Competitive pay (we don't pay based on location, we assign value to the role)
  • Equity in Workweek
  • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
  • Unlimited PTO with a minimum of 3 days/quarter used
  • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
  • 120 days of parental leave to use within 1 year of childbirth (available 12 months after your start date and only available every 365 days)
  • 401(k) plan with 3.5% company match
  • $500/year stipend for any home office needs
  • 5-week sabbatical after 4 years on staff
  • 2 volunteering days per year
  • 1x/year in-person team retreat
  • Amazon book order stipend
  • Want to start a new company? We will be the first investor in your startup if you’ve been with Workweek for 3 years

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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