Director of Content Marketing, Memberships

3 weeks ago

Austin, United States Workweek Full time
Job DescriptionJob DescriptionThe Company

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who actually do the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

The Role:

We are looking for a Director of Content Marketing, Memberships to lead our efforts in crafting and executing high-impact content marketing campaigns aimed at boosting our paid memberships. This role is pivotal in generating top-of-funnel activity and gathering email leads from potential members eager to join our professional communities. You'll be at the helm of driving sales for our digital subscription products through strategic, data-driven marketing campaigns.

Key Responsibilities:
  • Campaign Leadership: Spearhead the strategic development and execution of content marketing campaigns designed to increase subscriptions within Workweek's professional communities and corresponding conferences
  • Data-Driven Optimization: Analyze performance data from marketing campaigns to identify trends, insights, and opportunities for optimization, ensuring we meet or exceed our revenue and conversion KPIs.
  • Team Management: Build, lead, and mentor a content marketing team, including Content Marketing Specialists and Copywriters, fostering an environment of creativity, efficiency, and growth.
  • Hands-On Contribution: Step in as an individual contributor when necessary to ensure timely campaign execution. This includes writing copy, making light edits to landing pages, and assisting with email and social media posts.
  • Collaboration: Work closely with senior leadership and key stakeholders across the organization to ensure alignment on marketing strategy, deliverables, and execution.
Qualifications:
  • Demonstrated experience leading content marketing campaigns with a focus on digital subscription sales.
  • Coordinate and oversee the content calendar, ensuring timely execution of deliverables.
  • Strong analytical skills with a knack for interpreting data to inform marketing strategies and campaign optimizations.
  • Excellent copywriting skills and the willingness to dive into content creation as needed.
  • Comfortable working in a dynamic startup environment and capable of handling multiple projects simultaneously.
Benefits
  • Competitive pay (we don't pay based on location, we assign value to the role)
  • Equity in Workweek
  • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
  • Unlimited PTO with a minimum of 3 days/quarter used
  • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
  • 120 days of parental leave to use within 1 year of childbirth (available 12 months after your start date and only available every 365 days)
  • 401(k) plan with 3.5% company match
  • $500/year stipend for any home office needs
  • 5-week sabbatical after 4 years on staff
  • 2 volunteering days per year
  • 1x/year in-person team retreat
  • Amazon book order stipend
  • Want to start a new company? We will be the first investor in your startup if you’ve been with Workweek for 3 years

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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