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Senior Marketo Consultant

4 months ago

Newark, United States VSG Business Solutions LLC Full time
Job DescriptionJob Description

Required skills: min 8 to 10 years of Adobe Marketo experience, client has rejected resumes with 6 years as well.

Location: Prefers someone to work in the Newark office in the hybrid work model

At-a-Glance:

Are you ready to build your career by joining a global financial company? If so, our client is hiring a Senior Marketo Consultant

What You'll Do:

  • Hands-on Marketo administration for clients, assisting in the creation of effective marketing campaigns to maximize demand generation and client results
  • Collaborative approach and effective communication: technical proficiency is a requirement, but you must also be able to process feedback, ask questions for additional detail, and explain technical elements to non-experts
  • Responsible for developing the architecture of client's Marketo instances to enable campaigns and programs to run efficiently and effectively (attribution, sourcing, lead flow, etc)
  • Responsible for overseeing the day-to-day instance architecture execution work involving Marketo including nurture program builds, form creation and processing, data management and segmentation, CRM / Marketo integration, lead routing, mobile marketing, reporting, etc.
  • Responsible for developing processes and organizational structure to enable complex reporting out of Marketo by leveraging native and non-native solutions
  • Documentation of business requirements to enable and inform technical integrations
  • Stay aware of new Marketo and marketing operations developments and make recommendations for strategic improvements to continually optimize and develop the effectiveness of the platform.
  • Accountable for quality assurance throughout all Marketo architecture efforts
  • Facilitate defining and scoping business requirements, and participation as a subject matter expert in strategy sessions and client meetings
  • Knowledge transfer/training to clients and internal client teams on solution(s) implemented, along with documentation in support of solutions
  • Work with marketing, sales, developers, and project managers to identify, document and close consulting engagements for strategic solutions that leverage Marketo

What You Bring:

  • B.S. or B.A. degree, or equivalent professional experience
  • 8+ years of Adobe Market experience
  • Technical mastery of Marketo, specifically in an advanced and/or admin capacity (advanced program setup, lead scoring, customer lifecycle, data management, process optimization, reporting, etc.)
  • Ability to think strategically with a strong ability to execute plans and exceed client expectations and project goals
  • Must be able to speak to and demonstrate knowledge in the digital marketing field
  • Experience using the Marketo API
  • Experience with working with third party solutions and across digital channels, and integrating with Marketo
  • Experience as a system administrator, marketing operations manager, and/or owner of process and data management
  • Technical problem-solving skills