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Marketing Director

3 months ago

Itasca, United States Diverzify Full time
Job DescriptionJob DescriptionDescription:

A few things about us…

Diverzify is largest and most respected commercial flooring installation service company in the industry, with over 60 locations across the US and a team of nearly 3,000. Our innovative vision and partnerships with top companies set us apart. Working here means joining a fun and hardworking team, with competitive pay, flexible schedules, and great benefits (medical, telemedical, mental health, prescriptions, HSA/FSA, Life & AD&D, vision and dental benefits, and 401k.). Come join us and be a part of something amazing

So now that you know about us, here’s the job…

At Diverzify, we believe our associates are at the heart of our organization. We are looking for an AMA-credentialed marketing director to lead the marketing development and execution for a multi-brand, national commercial interior finishes company. You'll leverage your expertise in marketing automation, muti-branded strategies to drive lead generation, brand awareness, and customer engagement across all brands. The primary purpose of this position is to lead our marketing team and resources in a way that would generate year over year increases in SQL’s and project opportunities for the family of brands.

Requirements:

Here’s what we are looking for…

· Aid in the continued develop of, and implementation of a comprehensive multi-brand marketing strategy for our portfolio of interior finishes companies.

· Lead market research and analysis to identify opportunities, trends, and competitive landscape.

· Lead, develop and hold accountable our internal marketing team.

· Manage our Salesforce Marketing Cloud (formerly Pardot) environment to create and execute targeted marketing campaigns across various channels (email, social media, etc.)

· Collaborate with our IT and CRM technology team to manage and optimize marketing automation workflows to nurture leads and drive conversions.

· Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing.

· Optimize the company’s online presence and website performance to increase traffic and lead generation.

· Develop and maintain brand guidelines and ensure consistent brand messaging across all channels.

· Collaborate with the sales team to develop effective sales tools and materials.

· Plan and execute industry events, trade shows, and webinars to promote Diverzify’s products and services.

· Work with our brand and digital marketing agency to analyze marketing performance and report on key metrics (ROI, lead generation, etc.).

· Foster a collaborative and innovative team culture that encourages creativity and accountability.

· Develop and manage the marketing budget, ensuring efficient allocation of resources.

· Manage and mentor a team of marketing professionals and our inside sales team.


Job Requirements:

· Experience in managing a marketing team of at least 3+ individuals

· Minimum 3 years of experience working in Private Equity backed organizations

· 3+ years of experience in organizations with 1,000+ employees

· Proven experience developing and implementing successful multi-brand marketing strategies.

· 5+ years’ experience with Salesforce Marketing Cloud or Pardot

· Strong understanding of multi-brand B2B strategy.

· Excellent analytical and reporting skills.

· Experience in the commercial interior finishes industry highly desirable.

· Strong leadership, communication, and interpersonal skills.

· Ability to manage multiple priorities and deadlines in a fast-paced environment


Preferred Qualifications:

· Bachelor’s degree in Marketing

· Master of Business Administration

· Accreditation by the AMA

· 3+ years of leadership experience

· B2B experience within the commercial interiors industry is highly desired.

· 3+ years of experience working with multi-branded entities (family of brands)


Join a growing team. We value innovative minds, independence, and flexibility.


We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.