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Marketing Strategist

2 months ago

Charlotte, United States Every Word Code Full time
Job DescriptionJob DescriptionDescription
Job Title: Marketing Strategist
Location: Charlotte, NC
Job Type: Full-time

We are seeking a dynamic and experienced Marketing Strategist to develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a strong background in marketing, creative thinking, and data-driven decision-making, with the ability to lead and implement strategic marketing campaigns across various channels.

Key Responsibilities
  • Develop, implement, and optimize integrated marketing strategies that align with the company's business goals and target audience.
  • Collaborate with cross-functional teams (content, design, sales, product development) to ensure cohesive and consistent messaging across all channels.
  • Oversee the creation and execution of digital and traditional marketing campaigns, including SEO, SEM, email marketing, social media, and paid advertising.
  • Monitor and analyze the performance of marketing initiatives using KPIs and adjust strategies based on data insights.
  • Manage marketing budgets and allocate resources effectively to maximize ROI.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices to keep the company ahead of the competition.


Skills, Knowledge and Expertise
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent written and verbal communication skills.
  • Proficient in marketing tools such as Google Analytics, CRM systems, SEO/SEM tools, and social media platforms.
  • Ability to manage multiple projects in a fast-paced environment.

Benefits
  • Comprehensive health, dental, and vision insurance.
  • Paid time off and holidays.
  • Retirement plan with company match.
  • Professional development opportunities.
  • Fun and creative work environment.