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Lead Generation Specialist

3 months ago

Dearborn, United States Great Western Leasing & Sales LLC Full time
Job DescriptionJob Description

Great Western Trailer (GWT) is immediately hiring a highly motivated, results-driven Shop Lead Generation Specialist with a proven track record to join our talented team of Sales professionals.

Be a part of our Team – Apply now

What’s in it for you?

  • Weekday Mon-Fri work schedule (8am-5 ET).
  • Health/dental/vision/life insurance.
  • 401k; Flexible Spending/Health Savings Account programs.
  • BOTH paid time off and sick time.
  • Employee Discounts.
  • Employee Assistance Program.
  • $400 Benefit card.

Good GWT candidates are:

  • Industry professionals: With acquired knowledge of shop product and market trends.
  • Strategic thinkers: With excellent analytical skills.
  • Quick learners: Willing to listen, receive and follow instructions, ask questions, communicate verbally and in writing, and self-study to master skills.

A Shop Lead Generation Specialist can expect any of the following responsibilities:

  • Lead Generation:
    • Identify potential leads through various channels including online research, social media, industry events, and networking.
    • Perform outbound calling campaigns to promote shop products and services.
    • Develop and execute lead generation strategies to build a robust pipeline of qualified prospects.
    • Utilize CRM software to track, manage and report on lead generation activities.
  • Data Analysis and Reporting:
    • Analyze market trends, customer needs, and competitive landscape to identify new lead generation opportunities.
    • Stay updated with industry best practices and emerging trends in lead generation.
  • Collaboration and Communication:
    • Work closely with the sales and marketing teams to align lead generation activities and Business Operations for CRM entry and shop handoff.
    • Provide feedback and recommendations to improve lead quality and conversion rates.
    • Communicate effectively with potential leads to understand their needs and qualify them as sales opportunities for conversion into revenue.

Required Qualifications:

  • Excellent follow-up and communication skills.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Use of CRM software and other lead generation tools.
  • Proficient in Microsoft Office Products; tech savvy.
  • Ability to work independently and as part of a team.
  • Keen attention to detail in managing lead data and reporting.
  • High school diploma

Preferred Qualifications:

  • 3 years’ experience in lead generation or sales roles preferably in a B2B environment.
  • Telemarketing experience a plus.
  • Experience working in trailers/heavy equipment industry.
  • Knowledge of digital marketing, SEO, and SEM a plus.
  • ZOHO CRM: A plus
  • License/Certifications: if any
  • Associate’s degree

Great Western Trailer (GWT) is a dynamic Semi-trailer Sales, Leasing, Rental, and Service company in significant growth mode. With 10 locations across 8 states, we are planning expansion into other sites in our current footprint, as well as other locations across the country. We have operations in Fontana, CA; Albuquerque, NM; Phoenix, AZ; Grants Pass, OR; Dallas, TX; Houston, TX; Dearborn, MI; Salt Lake City, UT; Oklahoma City, OK; and Tulsa, OK.