Senior Graphic Designer
4 months ago
Splintek is a Lenexa based, made in the USA manufacturing company in the business of providing high-quality healthcare products to Retailers, Professionals and direct to consumers since 1996. Innovation, team-based, high energy, casual business environment. Splintek’s mission is to enhance the quality of life globally by innovating healthcare products for better sleep, more comfort, and overall health. Please visit our website at www.sleepright.com
PRIMARY OBJECTIVE OF POSITION
Provide graphic design and additional artistic services to support the operations of the Marketing Department focusing on logos, packaging, web design, printing, sales, photography, video, and legal compliance.
DUTIES AND RESPONSIBILITIES / ESSENTIAL FUNCTIONS
- Ensure company logos and color schemes are used consistently and correctly throughout all media
- Delegate print and web design projects and provide direction to other Marketing team members
- Provide design and content direction to outsourced marketing firms and videographers
- Review resumes of potential new Marketing team members and assist HR with the interview process
- Product Packaging
- Conceptualize, design, and execute packaging for Splintek’s products
- Visit retail stores to research trends in package structure, content, and design to stay competitive in the category
- Collaborate with our International customers to translate their verbiage on our packages and design their packages within the limitations of their country
- Collaborate with printing vendors and thermoforming vendors to construct cartons and plastic clamshells for product packaging
- Collaborate with the Chemistry department to ensure product packaging provides an adequate shelf life
- Possess an understanding of Splintek’s automated packaging machines and design packaging to function correctly and efficiently (carton erector, rotary heat sealer)
- Locate and hire 3rd party packaging companies and define their scope of work
- Generate original barcodes for Splintek’s products using company software
- Conceptualize, design, and execute product instruction sheets, brochures, coupons, sales sheets, tags, logos, envelopes, business cards, letterhead, etc.
- Design point-of-purchase displays for retail spaces (shipper floor display, counter display)
- Design signage and décor for the tradeshow booth
- Layout printed content and barcodes to be printed on corrugated boxes
- Printing and Pre-press Production
- Possess an understanding of vendors’ production processes (off-set, flexible, digital, foil stamp, die-cut)
- Layout and prepare electronic files for pre-press accurately to save time, money, and prevent confusion in the print vendors’ pre-press department
- Submit electronic files to print vendor
- Ensure that each print job is free of mistakes by reviewing proofs and requesting select Splintek employees to proof-read and sign the proof
- Attending select press checks to ensure the job is printed correctly
- Check order upon delivery to Splintek to ensure it was produced correctly
- Perform other duties as assigned
EDUCATION
REQUIRED:
- Associate degree in Graphic Design, Advertising, Marketing, or related field, or equivalent experience
PREFERRED:
- Bachelor’s Degree in Graphic Design, Advertising, Marketing or related field, or equivalent experience
EXPERIENCE AND SKILL
REQUIRED:
- Minimum of 5 years of Graphic Design experience
- Proficient in Microsoft Excel, Word, and PowerPoint; Adobe; and WordPress
- Basic knowledge of HTML and CSS, Social Media management, Google AdWords, and SEO
- Strong oral and written communication skills
- Ability to prioritize multiple projects
- Ability to work independently and a self-starter
- Detail-oriented with strong organizational and administrative skills
PREFERRED:
- 5 years of Graphic Design experience
- Experience with Photography, Videography, TV AD buying, basic knowledge of FTC and FDA requirements
- Budget management experience
- Ability to successfully negotiate
- Understanding of, or experience with media buying
- Understanding of ROI
- Experience with creating email campaigns
- Customer leads management
- Ability to conceptualize advertising concepts
- Understanding of layout design and typography
- Certified in Adobe Dreamwork
**We are NOT interested in working with recruiters or employment agencies at this time. Please do not email about potential candidates.
WORK ENVIRONMENT AND PHYSICAL DEMANDS
Vision: Use vision to read, write, type, operate office, electronic, and manufacturing equipment, and make fine adjustments.
Speaking/Hearing: Give and receive information through speaking and hearing.
Motor Coordination: Requires hands to operate equipment.
Lift/Carry: Regularly lift, push, and move up to 50lbs.
Environment: Office and warehouse environments may be dust, contain sharp edges, include areas that are not well lit, the floor may be uneven or cracked, and the facility may be subject to variations in temperature.
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