Sales Director

2 weeks ago

Minneapolis, United States Great Lakes Mgmt Co Full time
Job DescriptionJob Description

Join our team at Hayden Grove Senior Living of Bloomington as our Sales Director


Benefits:
  • 401K Match
  • Excellent and Affordable Healthcare Benefits
  • Paid Vacation and Sick time
  • Paid Holidays and Floating Holidays
  • Free meal to all employees per shift
  • Tuition Discount Opportunities/ Scholarships/ Student Loan Forgiveness (site specific, ask for details)

Sales Director Responsibilities:

  • Meets or exceeds occupancy goals and scorecard metrics.
  • Meet marketing department standards as outlined in Quality Assurance Process.
  • Maintain a minimum call to tour conversion ratio of 70% and tour-to-lease ratio of 30%.
  • Conduct community tours with prospective residents, families, referral sources and visitors and is able to explain differentiated place in the market, community services and pricing.
  • Understand and can effectively communicate residency requirements.
  • Handle inquiries, conduct tours, and execute follow-up (including but not limited to phone calls, home visits, correspondence, re-tours, and e-mails).
  • Document prospect notes in CRM daily.
  • Submit required documents in a timely and accurate manner. (Commissions, weekly reports, reservations, expense, and mileage report).
  • Assists the clinical staff in coordinating new resident assessments.
  • Document referral source activities in CRM daily.
  • Keep referral sources informed of apartment availability on a routine basis.
  • Promote and participate in lead generating events for the public and referral sources.
  • Actively participate in sales training sessions and implement new skills learned in training.
  • Develop and execute community marketing plan, including CEU events in coordination with the corporate marketing team.
  • Actively pursue non-paid referral sources through business development and outreach activities.
  • Maintain active membership in organizations that generate networking opportunities.
  • Conduct sales and marketing activities within the limitations set by the state of Minnesota.
  • Manage sales budget.


Sales Director Qualifications:

  • A college degree in a related field and/or minimum 3 years sales and marketing in market rate senior housing continuum of care communities (IL, AL, Memory Care).
  • Pre-leasing and opening of new senior living preferred for opening of new communities.
  • Experience using a lead tracking software and Microsoft Office.
  • Proficiency in digital and social media marketing strategies a plus.
  • Implements knowledge of sales techniques and strategies.
  • Knowledgeable of Minnesota’s Fair Housing Laws.

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