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Social Media Specialist

3 months ago

Colchester, United States Vermont Public Co Full time
Job DescriptionJob Description

Job Title: Social Media Specialist

Department: Audience & Community

Reports To: Director of Digital Strategy

Classification: Regular Full-Time

FLSA Status: Salary Exempt

Work Location: Colchester, Vermont

Cellular Phone Reimbursement Eligible: Yes

Prepared Date: July 2024

Summary

The Social Media Specialist oversees Vermont Public’s content distribution and branding efforts on social media platforms. The Specialist has deep-rooted knowledge of key platforms and exemplifies the organization’s efforts to connect with audiences authentically.


The Specialist both creates content and develops strategies for increasing audience engagement, building awareness and amplifying key organizational initiatives. They serve as the in-house expert on leveraging social media to fuel audience growth and deepen engagement, with an eye towards analytics, emerging trends, and audience needs.


Essential Duties & Responsibilities

  • Create platform-specific content based on news, marketing and fundraising priorities, utilizing graphics, stills, and short-form video.

  • Set specifications on and manage contributions to social channels from reporters and producers across the organization.

  • Use social media management and scheduling tools to optimize the publishing cadence and content mix on our feeds.

  • Collaborate with producers and reporters on audience engagement efforts, including polls, surveys, callouts and discussions.

  • Coordinate with programming and engineering teams on digital live streaming efforts during major live broadcasts.

  • Collaborate with marketing and development teams on posts that contribute to brand awareness, audience development and fundraising goals.

  • Manage accounts on key platforms, including maintaining profiles, managing credentials and training for internal users, and pursuing technical support when necessary.

  • Monitor analytics, using data to respond to audience preferences around topics and formats.

  • Research and respond to trends related to new and existing social platforms.



EXCELLENCE IN THIS ORGANIZATION

  • A high level of commitment and dedication to the mission of the organization and public media.

  • Ability to cultivate and develop inclusive and equitable working relationships with co-workers and audience, supporting and enhancing a culture of belonging.

  • Preserving confidentiality appropriately.

  • Serving as an excellent ambassador for the organization, both formally and informally. Helping audience and potential audience members, donors, and potential donors connect with the organization.

  • Facilitating excellent communications across departments, among employees, and with the public. Fostering open and candid relationships with Vermont Public audiences and donors. Managing conflict constructively.

  • Demonstrating a commitment to the continuous improvement of the organization’s ability to fulfill its mission and vision.

  • Demonstrating and encouraging creativity and enthusiasm for this work.

  • Expressing consistent, high-performance expectations for themselves, their department, the leadership, and the organization itself.

  • Developing a broad understanding of the organization’s departments, programs, and services to assist donors, collaborate effectively with peers, ensure respectful communication and teamwork among departments.


Supervisory Responsibilities: None


Position Requirements

Education and Experience

College degree or at least 2 years of relevant professional experience. Should have a demonstrated ability to connect with audiences on social media. Background in graphic design, video, photography or photo editing is a plus, as is experience in journalism and media.


Working Conditions

Work is normally performed in a climate-controlled office environment with moderate noise levels (computers, telephones, etc.). No known environmental hazards are encountered in the normal performance of job duties.


Physical Demands

Work involves standing and walking for brief periods, bending, and filing, but most duties are from a seated position. There is potential for eyestrain from reading detailed materials on a computer screen. Deadlines, workloads during peak periods, and changing priorities may cause increased stress levels. Work requires finger dexterity and eye-hand coordination to operate computer keyboards at a moderate skill level.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Please note: This is not an all-encompassing statement of this position’s responsibilities. While it attempts to be comprehensive, new responsibilities may be assigned to this position at any time.


Vermont Public is a proud equal-opportunity employer. We work diligently to recruit a broad pool of candidates and to hire and promote qualified individuals whose personal experiences, characteristics, and talents reasonably reflect the diversity of the communities served by Vermont Public. Our equal employment opportunities apply to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We encourage applications from women, minority groups, veterans, and people with disabilities.