Director, Digital Strategy

4 weeks ago

Washington, United States The National Park Foundation Full time
Job DescriptionJob Description

Position Overview:

The Director, Digital Strategy is a new position at the National Park Foundation (NPF), added to oversee the content and channel strategies for our flagship website, social channels, and email marketing. This position joins a collaborative team and will be supporting other departmental and organizational initiatives as well.


Reporting to the Senior Vice President, Strategic Marketing, overseeing the Content Team and overseeing two staff members, this is a full-time, permanent position based in NPF’s Washington, DC office and will require regular attendance of in-person partner, team, agency and organizational meetings, with some paid travel required. This position offers an exciting opportunity for the successful candidate to drive visibility, reach, and understanding on behalf of the National Park Foundation and make a significant impact on behalf of our national parks.

Working at NPF

The National Park Foundation, in partnership with the National Park Service (NPS), enriches America’s national parks and programs through private support, safeguarding our heritage and inspiring generations of national park enthusiasts.

In 1872 America did something unprecedented; it set aside more than one million acres of wilderness for the benefit and enjoyment of the people. For more than 100 years, citizen involvement and private philanthropy have helped to improve, preserve and protect America’s national parks. Since it was established by Congress in 1967, NPF has sustained this legacy of private philanthropy. We are a small organization with a big mandate. Learn more about us at www.nationalparks.org.

Essential Functions/Duties/Tasks:

  • Define and lead the Digital Strategy for organic work on owned external channels, including flagship website, social media, and email.
  • Conduct a comprehensive analysis of current digital strategies across the National Park Foundation’s owned channels, and create a robust roadmap for portfolio in line with content strategy and departmental goals.
  • Shape our flagship website storytelling approach that guides the user journey as well as page-level narrative structure. This includes new projects, website optimization, page content and design.
  • Auditing the content ecosystem (website, video, webinars presentations, whiteboards, docs, websites etc.) in partnership with your Digital Marketing, Website Design and Brand Strategy peers to identify opportunities for impact and scalable consistency.
  • Help establish the measurement framework NPF will use to track performance including how our digital footprint is driving qualified leads to philanthropy.
  • Intentionally collaborate across the External Affairs department and full NPF organization to maximize owned digital properties.


Major Duties and Responsibilities:

  • Oversee a team of digital channel-focused individuals within the larger Strategic Marketing team.
  • Supervise flagship website, auxiliary sites, and social media platforms for NPF.
  • Identify opportunities and strategies for corporate partner integration into NPF platforms, initiatives, and content campaigns.
  • Engage with and manage outside consultants and agencies.
  • Represent owned channel perspective in External Affairs planning meetings, including with NPS and/or agencies.
  • Maintain current knowledge on NPF, NPS and corporate partner goals and priorities and communicate to internal and external stakeholders as needed.
  • Manage a diverse set of internal partners and stakeholders, including marketing, philanthropy, communications, corporate, and more.
  • Collaborate with various stakeholders across our marketing, community, partner, and customer teams to develop a set of strategies that maximize our various sub-properties aligned to business priorities and investments.
  • Collaborate closely with philanthropy to create an omnichannel strategy to encourage community and conversion.

Required knowledge, skills, and abilities

  • Familiarity with Craft CMS (or other CMS) is required.
  • Website management experience is required. Design/Build experience is a plus.
  • Demonstrated success managing complex digital projects involving cross-functional team coordination.
  • Detail-oriented self-starter with proven skills to organize, prioritize, meet deadlines, and adapt to changing priorities.
  • Superlative diplomatic and communication skills, including an ability to work and communicate effectively with a broad spectrum of individuals (government agencies, corporate partners, NPF staff, nonprofit organizations, consultants, media, and more).
  • Proven ability to develop systems and/or processes to meet needs of fast-paced programs with multiple stakeholders.
  • A strong team player capable of integrating diverse activities within an evolving environment.
  • Understanding of content development process and creative approach to partnership integration.
  • Excellent interpersonal skills and emotional intelligence.
  • Strategic mindset and strong analytical skills.
  • Collaborative spirit with the ability to compromise to meet shared objectives.
  • Ability to communicate effectively and persuasively in writing, on the phone, and in person.
  • Affinity for national parks and public lands desired.

Preferred education and experience:

  • 7+ years of related/relevant experience in a fast paced, dynamic environment.
  • Experience in people management, website management, social media management, email management, marketing, branding, partnership management, sponsorship, fundraising, or related field.
  • Agency or vendor management experience is a must.

Compensation and Benefits:

The hiring salary range for this position is $120K-140K, commensurate with experience. The National Park Foundation (NPF) offers a competitive range with a robust benefits program. This position is on-site at NPF’s newly designed headquarters in Washington, DC, and will have access to an on-site fitness facility, an exciting downtown Washington, DC community, and a variety of metro stations.

Location: Washington, DC

To Apply: For consideration, please include a resume and cover letter in your application.

NPF and DEI


The National Park Foundation is an Equal Opportunity Employer that welcomes diversity in our organization. Candidates of all backgrounds are encouraged to apply. For more information, please visit National Park Foundation (nationalparks.org).


  • Director of Data and Digital Transactions

    7 days ago

    Washington, United States Digital Associates Full time

    About the RoleWe are seeking a highly experienced Senior Director of Digital Governance to join our team at Digital Associates. As a key member of our organization, you will be responsible for partnering with various stakeholders to drive business growth and innovation in the digital space.Key ResponsibilitiesPartner with Commercial, R&D, and other business...

  • Senior Director of Digital Governance

    2 days ago

    Washington, United States Digital Associates Full time

    About the RoleWe are seeking a highly experienced Senior Director of Digital Governance to join our team at Digital Associates. As a key member of our organization, you will be responsible for partnering with various stakeholders to drive business growth and innovation in the digital space.Key ResponsibilitiesPartner with Commercial, R&D, and other business...

  • Director, Digital Content Strategy

    2 months ago

    Washington, United States Interactive Strategies Full time

    Job DescriptionJob DescriptionWe believe stories, creative, and digital experiences can move brands, people, and our planet forward. And we’re looking for an experienced digital content director with the drive and ambition to champion strategic creative thinking, inspire and lead a content team, and shape the practices and processes that grow our craft and...

  • Director, Digital Content Strategy

    4 weeks ago

    Washington, United States Interactive Strategies Full time

    Job DescriptionJob DescriptionWe believe stories, creative, and digital experiences can move brands, people, and our planet forward. And we’re looking for an experienced digital content director with the drive and ambition to champion strategic creative thinking, inspire and lead a content team, and shape the practices and processes that grow our craft and...

  • Director, Digital Content Strategy

    3 weeks ago

    Washington, United States Interactive Strategies Full time

    Job DescriptionJob DescriptionWe believe stories, creative, and digital experiences can move brands, people, and our planet forward. And we’re looking for an experienced digital content director with the drive and ambition to champion strategic creative thinking, inspire and lead a content team, and shape the practices and processes that grow our craft and...

  • Digital Transformation Director

    7 days ago

    Washington, United States College Track Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Director to join our team at College Track. As a key member of our leadership team, you will be responsible for developing and executing comprehensive digital strategies to drive growth and engagement.Key ResponsibilitiesLead the development and execution of digital strategies to achieve...

  • Deputy Director of Marketing and Digital Media Strategy

    4 days ago

    Washington, United States Vacancies Full time

    About the RoleThe Middle East Institute is seeking a highly skilled and experienced Deputy Director of Marketing and Digital Media to join our team. As a key member of our marketing and communications department, you will be responsible for developing and implementing comprehensive digital media and marketing strategies to promote the Institute's brand and...

  • Director of Digital Media

    2 months ago

    Washington, United States LAWYERS' COMMITTEE FOR CIVIL RIGHTS UNDER LAW Full time

    Job DescriptionJob DescriptionThe Lawyers’ Committee for Civil Rights Under Law is one of the nation’s leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers’ Committee uses legal advocacy to achieve racial justice, fighting inside and outside the courts to ensure that Black people...

  • Director of Digital Media

    3 weeks ago

    Washington, United States LAWYERS' COMMITTEE FOR CIVIL RIGHTS UNDER LAW Full time

    Job DescriptionJob DescriptionThe Lawyers’ Committee for Civil Rights Under Law is one of the nation’s leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers’ Committee uses legal advocacy to achieve racial justice, fighting inside and outside the courts to ensure that Black people...

  • Director of Digital Media

    7 days ago

    Washington, United States Lawyers' Committee for Civil Rights Under Law Full time

    The Lawyers’ Committee for Civil Rights Under Law is one of the nation’s leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers’ Committee uses legal advocacy to achieve racial justice, fighting inside and outside the courts to ensure that Black people and other people of color have...

  • Director, Digital Membership Marketing

    3 weeks ago

    Washington, United States AARP Full time

    *Overview*AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and...

  • Director, Digital Membership Marketing

    4 weeks ago

    Washington, Washington, D.C., United States AARP Full time

    OverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...

  • Director, Digital Membership Marketing

    4 weeks ago

    Washington, United States OATS Full time

    OverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...

  • Director, Digital Membership Marketing

    2 weeks ago

    Washington, United States AARP Full time

    Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...

  • Director, Digital Membership Marketing

    2 weeks ago

    Washington, United States OATS Full time

    OverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...

  • Digital Experience Director

    3 days ago

    Washington, United States CAQH Full time

    About the RoleWe are seeking a highly skilled Digital Experience Director to join our team at CAQH. As a key member of our organization, you will be responsible for delivering a comprehensive website and digital strategy that aligns with our business goals.Key ResponsibilitiesDevelop and Implement Digital Strategy: Partner with cross-functional stakeholders...

  • Digital Media Director

    3 days ago

    Washington, United States Rational 360 Full time

    About the RoleRational 360 is seeking a highly skilled Digital Media Director to lead and expand the firm's digital media presence. The ideal candidate will have experience managing digital media communications, be well-versed in online and social media communications, and possess a strong understanding of digital marketing strategies.Key...

  • Digital Marketing Manager

    4 weeks ago

    Washington, United States Museum of the Bible Full time

    DIGITAL MARKETING MANAGER / DIRECTORDate: 8/07/2024Location: WASHINGTON D.CEmployment Status: FULL TIME EXEMPT / SALARYPosition SummaryMuseum of the Bible is looking for a Digital Marketing Manager/ Director to join our growing Marketing team. This role has two main facets: It is highly strategic and requires a very analytical mindset. It also requires an...

  • Director, Digital Communications

    3 months ago

    Washington, United States National Assoc of Counties Full time

    Job DescriptionJob DescriptionThe National Association of Counties (NACo), representing America’s 3,069 county governments with 40,000 elected officials, 3.6 million county employees and more than $660 billion in annual community-based investments, seeks a Director of Digital Communications. Under the direction of the Director of Strategic Communications...

  • Digital Media Director

    3 weeks ago

    Washington, United States Foundation for Defense of Democracies Full time

    Job DescriptionJob DescriptionDigital Media DirectorThe Foundation for Defense of Democracies (FDD) seeks to hire a highly motivated, experienced communications professional to lead the organization's digital media team and drive FDD's multimedia strategy via impactful digital content. This individual must have extensive knowledge of policy...