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Client Strategy Senior Associate
5 months ago
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As a Senior Associate in Digital Media Client Strategy, you will play a pivotal role in understanding a client's business and goals, developing customized integrated media marketing strategies, and implementing campaigns across various channels (Digital & Traditional) to achieve measurable results. You will have the exciting opportunity to work with cross-functional teams, manage media partners, and contribute to high-impact projects that impact our clients.
Responsibilities:
- Capably transform complex data points into a story that the client perceives as thoughtful and clear.
- Understand the client's business by analyzing their industry, target audience, competitors, and unique selling points to develop a comprehensive understanding of their needs.
- Define clear and measurable digital marketing objectives in collaboration with the client, and PMG analytics teams
- Develop customized media marketing strategies that leverage a combination of all paid digital channels complimented by traditional channels where applicable.
- Identify the most suitable media platforms and channels for the client's target audience and objectives.
- Oversee media campaigns holistically, monitor performance, and adjust strategies as needed.
- Analyze performance results using analytics tools, evaluate the effectiveness of strategies, and provide regular reports to the client.
- Collaborate closely with the client's in-house media divisions to shape and propel the strategic direction of their advertising campaigns, ensuring alignment with core business objectives and market trends.
- Serve as the pivotal liaison among creative teams, clients, and media departments, ensuring a synergistic collaboration that enhances campaign cohesion and effectiveness.
- Coordinate and optimize workflows, data management, and cross-functional team dynamics, including client relations and creative collaborations, to drive project success and team productivity.
- Able to assist in project management, such as the creation of project workbook schedules and management of full team priority
- Collaborate with our channel leaders to build and deploy a best-in-class strategy that meets and exceeds client expectations.
- Comfortably navigate the uncomfortable, leading meetings with a variety of client partners and addressing all of their questions.
- Oversee billing operations, ensuring accurate media accruals and financial accountability across client portfolios.
Skills & Experience:
- 3+ years of relevant work experience in digital media strategy or related fields.
- Bachelor's degree or equivalent work experience.
- Strong examples of project management and project leadership.
- Proficient analytical skills with experience in Microsoft Excel.
- Proactive in setting agendas for the team and clients.
- Ability to build coherent presentations (e.g., QBR) with limited outside input.
- Strong presentation skills with proficiency in either G-slides, PowerPoint or Keynote.
- Self-motivated and eager to learn new tools and technology.
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We'd love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
