Media Assistant

1 month ago

Lancaster, United States City of Lancaster Full time
Job DescriptionJob Description


Closing Date: Friday, August 16th, 2024 at 9:00 PM [PST]

Position: Media Assistant - Graphic Design

Department: Parks, Arts, Recreation, and Community Services

Hourly Range: $22.04 - $25.51

Classification: Temporary / Part Time

Non - Exempt – Overtime Eligible

Job Summary:

Under general supervision, assists in the development and implementation of the Lancaster Museum of Art and History's visual presence and marketing needs. This role is responsible for designing creative assets, textual layouts, and the museum's websites. The Media Assistant plays a critical role in communicating with the public about upcoming events, exhibitions, workshops, community engagement opportunities, and special initiatives. Additionally, the Media Assistant - Graphic Design will be a key member of the museum's marketing team, capable of delivering relevant creative ideas and necessary media support to the organization.

Supervisory Responsibilities:
  • None
Example of Duties & Responsibilities:

Duties may include, but are not limited to, the following:

  • With the help of Sr. Media Assistant, develop, implement, and manage museum's marketing strategy
  • With the help of Sr. Media Assistant, development engagement, retention, and retargeting strategies
  • Create visual text, imagery, and video concepts using computer software
  • Communicate ideas that inspire, inform, and captivate museum audiences
  • Design graphics to meet the organization's specific commercial or promotional needs.
  • Execute both digital and print graphic design - including, but not limited to, flyers, signs, banners, branded merchandise, billboards, social media posts, magazines, videos, advertisements, posters, etc.
  • Testing graphics across various media platforms to ensure adaptability
  • Prepare finished designs in a timely manner, staying aware of shifting deadlines
  • Transform statistical data into visual graphics
  • Maintain an expansive asset library
  • Plan concepts by studying relevant information and materials
  • Coordinate with outside agencies, artists, printers, publishers, magazines, and other partner institutions
  • Stay up to date with the latest design trends and technologies
  • Provide and implement constructive feedback
  • Ensure brand continuity across all platforms
  • Maintain museum websites and compose newsletter layouts
  • Develop and manage cross-platform paid ad campaigns
  • Work with other Media Assistants to meet marketing department deadlines
  • Lend support with any social media needs, including but not limited to, developing, implementing, and managing social media strategies, improving brand awareness and impression rates, updating and maintaining a calendar of events across all platforms
  • Provide creative/graphic support to museum management and other departments
Required Skills:
  • 2+ years of experience as a Media Assistant, Graphic Designer, Visual Communications, or similar role
  • Mastery of Adobe Creative Suite: Photoshop, Illustrator, InDesign
  • Proficient use of Adobe Creative Suite: Premiere, After Effects, Lightroom
  • Photography experience - familiarity with DSLR camera
  • Familiarity with web design and publishing using Wix Editor (not Wix ADI)
  • Familiarity with Canva.com
  • Ability in UX/UI Design
  • Understanding of SEO and web traffic metrics
  • Sense of design principles and color theory
  • Grasp of graphic design principles, color management, resolution, file types, scale, etc.
  • Experience performing audience and buyer persona research
  • Basic office skills (printing, Microsoft Suites, etc.)
  • Enthusiasm for design, art, community, history, and culture
  • Arithmetic
  • Attention to detail
  • Excellent multi-tasking skills
  • Critical thinking and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Ability to organize
  • Understand and follow written and oral instructions
  • Deal tactfully and effectively with staff, participants, and the public

Please be prepared to provide a portfolio of your recent work along with a cover letter explaining your most relevant experience and interest in this position.

Please note that this position may work up to 18 hours weekly, but hours are not guaranteed and will vary by actual need.

Education and Experience:
  • Any equivalent combination of education and experience that provides the knowledge, skills, and abilities necessary for acceptable job performance
  • Currently enrolled in a college or university majoring in Arts or a related field is desirable

Core Competencies:

  • Problem Solving – Analytically and logically evaluating information
  • Learning Agility – Seeking learning opportunities and applying the lessons to work
  • Handling Stress – Maintaining emotional stability and self-control under pressure, challenge, or adversity
  • Professional Integrity & Ethics – Displaying honesty, adherence to principles, and personal accountability
  • Safety Focus – Showing Vigilance and care in identifying and addressing health risks and safety hazards
  • Customer Focus – Attending to the Needs and expectations of customers
  • Informing – Proactively obtaining and sharing information
  • Teamwork – Collaborating with others to achieve shared goals
  • Valuing Diversity – Appreciating the benefits of varied backgrounds and cultures in the workplace
  • Allocating Resources – Prioritizing the use of fiscal and material resources to maximize organizational effectiveness

Guiding Principles

  1. Put people first.
  2. Be visionary.
  3. Be an ambassador for Lancaster.
  4. Be Fiscally Responsible.
  5. Be Creative.
  6. Always Improving.
  7. Be Adaptable and Resilient.

Essential Physical Requirements:

  • Ascend/Descend stairs/ladders/balance (moderate)
  • Position self to bend or twist (frequent)
  • To move, transport, position items up to 50 lbs. (frequent)
  • Exposed to outdoor weather conditions (infrequent)
  • Operate Equipment (none)
  • Stationary or squatting position (frequent)

Environmental Factors:

  • Work under time pressure (moderate to frequent)
  • Interruptions (frequent)

Essential Cognitive Functions:

  • Analyze (continuous)
  • Computations (frequent)
  • Generate Written Work Product (moderate)
  • Independent Problem Solving (continuous)
  • Interruptions (frequent)
  • Maintain Positive Public Relations (continuous)
  • Organize (frequent)

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

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