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Director of Sales and Marketing

1 month ago

McKinney, United States The Aspenwood Company - Village On the Park Stonebridge Ranch Full time
Job DescriptionJob Description

The Aspenwood Company, a leader in the senior living industry, has an outstanding opportunity for an experienced Director of Sales and Marketing at our Village on the Park McKinney senior living community.


Pay Rate: $65k/yr.

PRIMARY FUNCTION/PURPOSE
The Director of Sales and Marketing is responsible for leasing of the community to achieve and maintain 100% occupancy
and establishing a wait list. The Director of Sales and Marketing is responsible for providing marketing and sales leadership
though implementation of marketing and branding strategies and prospect relationship management. Train, mentor and
support sales team members. Must desire to work with seniors and have a tolerance for behaviors associated with dementia
and other aging processes. Abides by and upholds company core values.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Attends daily stand-up and communicates status of prospects.
  • Manage expenditures to budget. Analyze and report on variances. Maintain professional attitude and appearance at all times.
  • Manages and provides guidance to any subordinates such as Move-In Coordinator or Business Development, when needed.
  • Conduct tours for prospective residents and their families.
  • Follow-up promptly on leads from all sources.
  • Assure Customer Relationship Management database contains the most up-to-date information at all times.
  • Employ the Sherpa Methodology and tools.
  • Provide Executive Director documents and information necessary to complete leasing signing appointments.
  • Participate in marketing events internally and externally.
  • Attend and assist with Director's Specials.
  • Partner with internal resources to insure all areas support the sales and marketing process including first impression and dining experience.
  • Coordinate with internal resources including plant operations, life enrichment and dining services to achieve success and satisfaction from event attendees.
  • Participates in the Manager on Duty (MOD) rotation.
  • Conducts job responsibilities in accordance with the Company's Code of Business Conducts, appropriate professional standards and applicable state/federal laws.
  • Member of the community's emergency response team.
  • Available to meet with prospective residents during normal operating hours, evening, and weekends as needed.
  • Maintains a professional appearance and good personal hygiene per company policies.
  • Responsible in coordinating multiple tasks with competing priorities and deadlines. Identifies and evaluates problems and possible causes to determine root causes and impacts.
  • Promotes engagement and superior customer services with prospective residents and other families, current residents, resident guest and other persons. Possess the ability to deal tactfully with all situations. Open-minded with the ability to listen to others.
  • Participate in outside professional networking events.
  • Provides follow-up with prospects including home visits
  • Participate in organization wide sales training.
  • Other duties as assigned.

    MINIMUM REQUIREMENTS

    • Bachelor's degree in sales and marketing, business or related field or equivalent experience.
    • Minimum 2 year's experience with sales management in senior living or related field.
    • Demonstrated critical thinking, financial judgment, and decision-making skills.
    • Demonstrated success in sales of senior living or other multi-unit environment.
    • Must have strong leadership and team building skills. Organizational and time management skills. Excellent hospitality skills.
    • Ability to maintain customer relationship systems and employ the data to meet budgeted occupancy goals.
    • Working knowledge of computer programs including Microsoft programs including, PowerPoint, Word, Excel and Outlook, Yardi a plus.
    • Must be flexible with changing priorities and able to communicate in a diplomatic and professional manner.
    • Must be flexible in the hours, shifts and days available to work.
    • Must have reliable transportation to and from work and including when attending company events or home visits.

     

EOE/M/F/D/V