Social Media Strategist

2 weeks ago


Washington, United States Percepta House Full time
Job DescriptionJob Description

Job Title: Social Media Strategist

Location: Washington, DC


Position Overview: We are seeking a creative and strategic Social Media Strategist to join our team. The ideal candidate will be passionate about social media trends, platforms, and analytics, with a proven track record of developing and executing successful social media strategies.

Responsibilities:

  • Research and stay updated on industry trends, audience preferences, and competitor activities to inform social media strategy.
  • Create engaging and original content tailored to each platform and audience segment, including text, image, and video content.
  • Manage social media accounts, including content planning, scheduling, posting, and community management.
  • Analyze social media performance metrics and KPIs to evaluate the effectiveness of campaigns and identify areas for improvement.
  • Collaborate with cross-functional teams, including marketing, design, and sales, to align social media efforts with overall business objectives.
  • Stay informed about platform algorithm changes, advertising options, and best practices to optimize social media campaigns.
  • Stay up-to-date with emerging social media trends, tools, and technologies, and recommend innovative strategies to enhance our social media presence.

Qualifications:

  • In-depth knowledge of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
  • Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
  • Creative thinking and problem-solving abilities, with a passion for innovation and experimentation.
  • Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
  • Proficiency in social media management tools, analytics platforms, and content creation software.


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