Senior Audience Development Strategist

2 weeks ago

Washington, United States Mediaget Full time

The Senior Audience Development Strategist will lead the implementation of audience growth strategies (organic and paid) for AJ+ across all digital platforms utilizing analysis of content and data. The ideal candidate is passionate about the data and analytical correlation between audience/user behavior and published content. This person should be well versed in the digital media landscape. This position will focus on audience growth and health across AJ+ platforms through data analysis, partnerships, content strategy and social strategy. The ideal candidate is an avid online news consumer; active on social media, has a background in data analysis and audience insights and has previously worked in a creative/editorial working environment. This position will be expected to identify audience growth opportunities through partnerships with editorial publishers, new platforms, news stories, and paid marketing initiatives. This candidate should also have a strong understanding of best practices for publishing and video content creation and formats across different online platforms ie Facebook, YouTube, Twitter, Websites, VOD and Instagram. This person should be well versed in the digital media landscape and will regularly provide reports and presentations on competitor analysis, content performance, and publishing best practices, success or failure of partner initiatives and strategy recommendations. Responsibilities include the creation of reports and presentations on data driven insights and recommendations for growth on AJ+ social and proprietary platforms and working with video stakeholders at the local level to providing actionable insights. In addition, this individual will advise on setting KPIs based on historical data, content performance and high-end organizational objectives. ROLE RESPONSIBILITIES Data analysis on AJ+ content (format and performance), publishing strategies, audience insights, editorial trends, audience growth, competitor analysis, and monitoring KPIs Provide regular feedback to management and editorial teams on content analysis, engagement, and overall performance. Create data reports and presentations on overall performance with actionable recommendations moving forward. Manager multiple partnerships related to traffic swaps, editorial co-productions, and influencer programs. Assist in PR initiatives and Award Submissions Create and update best practices for content and publishing Advise social teams on optimal publishing schedules and strategies Identify opportunities for audience growth on new platforms, new formats, news stories, etc. Provide quarterly, monthly and weekly reports to senior management. Managing relationship with social networks (Facebook, Twitter, etc) EDUCATION & EXPERIENCE Bachelor’s degree or equivalent experience with media, video, data, or statistics 4-5 years of related experience required Comprehensive understanding of the social media landscape, industry and primary news publishers. Understanding of social/video tools such as Crowdtangle, Tubular Labs, Social Bakers, Parsely, Media Studio, etc. Demonstrated ability to create data-informed reports, charts, and analysis Strong analytical background and can translate metrics into smart decisions Excellent written communication skills Advanced Excel and data visualization skills Fluency in platform analytic tools i.e Facebook, YouTube, Twitter, Instagram. SKILLS Data Analysis Content Analysis Publishing Analysis Building Data Tools Engagement Analysis Content Analysis Competitor Analysis KNOWLEDGE Audience Profiles Psycho Graphic Demographic/Analysis & Growth Data/Sentiment Analysis Marketing Campaigns Awards and PR Platform Account Management Distribution Strategy Copyright Infringement Social Publishing Engagement and Influencers Content Production/Consultation Working with Journalists and Editorial Management Community Management

#J-18808-Ljbffr

  • Digital Communications Strategist

    3 days ago

    Washington, United States FrameWorks Institute Full time

    Digital Communications Strategist / Senior Digital Communications Strategist Location Washington, DC, with the possibility of remote work Description The FrameWorks Institute is an action-oriented think tank for progressive movements. We conduct cutting-edge social science research to understand how to change the way people think, feel, and act on social...

  • Digital Communications Strategist

    2 days ago

    Washington, United States FrameWorks Institute Full time

    To applyPlease submit the following materials to jobs@frameworksinstitute.org, using the subject header line Digital Communications Strategist / Senior Digital Communications Strategist 2024:Resume or CV with relevant employment history and educational backgroundCover letter explaining your interest in the position, its relevance to your career goals and...

  • Digital Communications Strategist

    2 days ago

    Washington, United States FrameWorks Institute Full time

    To applyPlease submit the following materials to jobs@frameworksinstitute.org, using the subject header line Digital Communications Strategist / Senior Digital Communications Strategist 2024:Resume or CV with relevant employment history and educational backgroundCover letter explaining your interest in the position, its relevance to your career goals and...

  • Social Media Strategist

    7 days ago

    Washington, United States EmergencyMD Full time

    Job Title: Social Media Strategist Location: Washington, DC Position Overview: We are seeking a creative and strategic Social Media Strategist to join our team. The ideal candidate will be passionate about social media trends, platforms, and analytics, with a proven track record of developing and executing successful social media strategies....

  • Social Media Strategist

    3 days ago

    Washington, United States Lightning Spark Marketing Full time

    Job DescriptionJob DescriptionTitle: Social Media StrategistLocation: Washington, DCJob Type: Full-timeOverview:We are seeking a dynamic and experienced Social Media Strategist to join our team. As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social media strategies to increase brand awareness, engage with...

  • Social Media Strategist

    1 week ago

    Washington, United States Percepta House Full time

    Job DescriptionJob DescriptionJob Title: Social Media StrategistLocation: Washington, DCPosition Overview: We are seeking a creative and strategic Social Media Strategist to join our team. The ideal candidate will be passionate about social media trends, platforms, and analytics, with a proven track record of developing and executing successful social media...

  • Senior Media Strategist

    3 weeks ago

    Washington, United States Streetsense Full time

    Streetsense is a global creative collective of placeshapers, brandbuilders, and storytellers. We make space for great experiences and shape what's next. Our interdisciplinary nature allows us to collaborate constantly and approach every challenge with collective intelligence. We are currently seeking a motivated Senior Media Strategist to join our growing...

  • Content Strategist

    4 weeks ago

    Washington, United States CLS Bank International Full time

    **US citizens / GC Holders** **Digital Content Specialist** **Location : work from home ---- Tysons Corner, VA** **Duration : 1 year plus ongoing extensions** Overview: We are seeking a talented and experienced Content Strategist to join our team. As a Content Strategist, you will play a crucial role in developing and implementing content strategies that...

  • Manager - Audience Development, Msnbc Live

    4 weeks ago

    Washington, United States NBCUniversal Full time

    **Company Description** We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network,...

  • Public Affairs Strategist

    4 days ago

    Washington, United States RH Strategic Full time

    RH Strategic is seeking a public affairs senior strategist to join its team in Washington, D.C. Our clients are Fortune 500 brands and well-funded start-ups with an exciting vision for the future. Our team of nearly 40 communications professionals connects these innovators with opportunities to showcase their thought leadership, build their brands and...

  • Senior Content

    1 month ago

    Seattle, Washington, United States SPCSHP Full time

    SPCSHP previously known as Big Spaceship is an independent agency of creative specialists exploring new ways to engage and connect with people. We are a diverse community of "explorers, not settlers" looking to help brands make meaningful human connections through curiosity and belief. Partnering with brands like Starbucks, Google, JP Morgan Chase, Tia, Fast...

  • Communications Specialist/Audience Researcher

    1 month ago

    Washington, United States Links Global Full time

    Job DescriptionJob Description Summary Description: We are seeking a talented and dynamic Communications Specialist/Audience Researcher to support our marketing communications team. The Communications Specialist/Audience Researcher will play a critical role in conducting audience research, analyzing data, and developing targeted communication strategies....

  • Public Affairs Strategist

    6 days ago

    Washington, United States RH Strategic Full time

    Job DescriptionJob DescriptionSalary: RH Strategic is seeking a public affairs senior strategist to join its team in Washington, D.C.This role is ideal for professionals who are experienced working at the intersection of policy and communications within the D.C. market, with particular emphasis on the issues that affect the technology policy sector. RH...

  • Public Affairs Strategist

    1 week ago

    Washington, United States RH Strategic Full time

    Job DescriptionJob DescriptionSalary: RH Strategic is seeking a public affairs senior strategist to join its team in Washington, D.C.This role is ideal for professionals who are experienced working at the intersection of policy and communications within the D.C. market, with particular emphasis on the issues that affect the technology policy sector. RH...

  • Marketing Strategist

    1 week ago

    Washington, United States Percepta House Full time

    **Job Title**: Marketing Strategist **Job Summary**: **Responsibilities**: - Develop comprehensive marketing strategies to achieve business objectives and targets. - Analyze data and insights to inform marketing strategies and decision-making. - Collaborate with cross-functional teams including product development, sales, and creative to align marketing...

  • Associate Director for Audience and Engagement, SAWHM

    3 weeks ago

    Washington, United States National Association of latino Arts and Cultures Full time

    Associate Director for Audience and Engagement, SAWHM Grant / Salary: $141,022 to $212,100 Annually Provides leadership and direction to Curatorial Affairs in the planning, development, and execution of museum exhibitions, symposiums, and other scholarly content driven activities. Works with the curatorial, collections and conservation teams to formulate...

  • Deployment Strategist

    3 weeks ago

    Washington, Washington, D.C., United States tapwage Full time

    A World-Changing CompanyPalantir builds the world's leading software for data-driven decisions and operations. By bringing the right data to the people who need it, our platforms empower our partners to develop lifesaving drugs, forecast supply chain disruptions, locate missing children, and more.The RoleAs a Deployment Strategist - Hardware Programs, you'll...

  • Communications Specialist/Audience Researcher, Health Communication

    3 weeks ago

    Washington, United States Links Global Full time

    Job DescriptionJob DescriptionSummary Description:Links Global seeks a talented and dynamic Communications Specialist/Audience Researcher to support our marketing communications team. The Communications Specialist/Audience Researcher will play a critical role in conducting audience research, analyzing data, and developing targeted communication strategies....

  • UX Content Strategist

    3 days ago

    Washington, United States Capgemini Full time

    **Job description**: **Job Description**: DCX (Digital Customer Experience) is looking for a creative and strategic UX Content Strategist to play a key role in shaping our clients’ digital experiences. The UX Content Strategist will be responsible for developing and implementing content strategies and content design that not only aligns with client...

  • Information Technology Specialist

    4 weeks ago

    Washington, Washington, D.C., United States Non-Departmental Agency Full time

    Summary The Smithsonian Institution is the world's largest museum, education, and research complex, with 21 museums and the National Zoo. This position is located in Office of Education Technology (OET), Office of the Secretary for Education, Smithsonian Institution. The Office of Education Technology (OET) operates education programs that reach out to...