Marketing Manager

1 month ago

Nashville, United States BWQOHT Inc Full time
Job DescriptionJob Description

Hard Truth Distilling Co. stands as Indiana's premier craft distillery destination. Nestled on a sprawling 325-acre wooded campus, our facilities boast the renowned Hard Truth distillery and rackhouse, an expansive restaurant, a state-of-the-art tours and tastings center, and a sprawling terraced outdoor recreational area.

Our guests are treated to a year-round array of experiences, including guided walking and ATV tours that explore our lush surroundings, tranquil strolls by the picturesque pond, and hearty, locally inspired meals. But that's just the beginning. We take pride in offering an outstanding selection of craft beer and spirits that are sure to delight your palate.

For those seeking entertainment, we provide live music performances, special events, and festivals that bring the campus to life. Our outdoor stage and yard games create the perfect backdrop for unforgettable moments.

At Hard Truth Distilling Co., we invite you to savor the journey and celebrate the spirit of craftsmanship in all its forms."



POSTED JOB TITLE

Marketing Manager


JOB DESCRIPTION

The Shopper Marketing Manager is responsible for leading and contributing to campaigns that drive consumer engagement through field & wholesale marketing initiatives including in-store point of sale, events, sales & distributor alignment, and all shopper marketing programs. In this role, you will foster new customer acquisition and drive sales growth. Focusing on the shopper-facing side of Hard Truth’s brand growth, the Shopper Marketing Manager is responsible for developing strategic plans to reach key audiences in engaging ways, while driving activity that supports selling opportunities of our products throughout key markets.


DUTIES & RESPONSIBILITIES

  • Reports directly to the Marketing Director.

  • Collaborate with marketing team members and department heads to draft an annual program planning and quarterly marketing previews to support sales activity.

  • Plan and ensure development of shopper marketing programs, including off-premise POS planning, national/regional chain support, and on-premise strategies.

  • Lead the execution of a shopper marketing campaign calendar from start to finish, driving sales team alignment, and leveraging internal processes with creative teams.

  • Report on market trends and insights using Nielsen and VIP data. Perform industry and competitive analysis to inform executional practices and strategic direction.

  • Evaluate the impact of shopper programs in achieving their stated objectives, using data insights to measure pre-defined performance indicators and report results.

  • Collaborate with the marketing team to ensure consistency in the messaging, branding, content, and look-and-feel of all Hard Truth shopper programs, field support, events, and trade materials.

  • Additional duties, as assigned by the Marketing Director.


QUALIFICATIONS

  • Bachelor’s Degree in Marketing or Business

  • Minimum 4 years’ experience in marketing or related field

  • Background in CPG, Adult Beverage, or Supply Chain is strongly preferred.

  • Ideal candidate with have experience with shopper marketing programs.


COMPETENCIES

  • Strong Leadership Skills — a motivated self-starter that is able to oversee projects from start to finish.

  • Great Relationship Skills — must work directly with our sales force and leadership teams to understand business objectives and foster team alignment.

  • An Analytical Mind — excellent data analysis and strategic mind to ensure shopper programs are fitting to our marketing strategies with trackable results.



COMPENSATION

  • $55k-$80k depending on experience

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