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Marketing Manager

3 months ago

Anchorage, United States Fastwyre Broadband Full time
Job DescriptionJob Description

The Fastwyre Regional Marketing Manager is responsible for devising and executing regionalized marketing strategies, collaborating with sales teams to analyze regional marketing dynamics and tailor activities for optimal impact. They play a key role in establishing a strong regional presence, driving brand awareness, and facilitating lead generation and sales growth within their territory as part of the broader marketing plan.

The ideal candidate has a strategic mindset, a positive attitude, and excellent collaboration skills. They like working with people, organizing, and putting on events—they just like making things happen. If that sounds like you, keep reading

Responsibilities:

  • Define a region-specific marketing plan that supports the regional residential, commercial and government sales strategy and addresses pipeline needs.
  • Strategize, build and execute integrated field campaigns that involve multiple marketing campaigns in collaboration with brand and digital marketing teams.
  • Own responsibility for regional competitive knowledge. Perform frequent audits of competitor pricing status and define and execute response strategy in the region.
  • Plan and host offline events to create net-new opportunities, accelerate existing sales, and deepen our existing customer relationships.
  • Assist regional sales teams as needed, including increasing brand awareness locally/regionally and driving leads for your sales region.
  • Work closely with the sales team to identify target accounts and implement account-based marketing strategies to personalize outreach and engagement.
  • Manage allocated budget for regional marketing activities, ensuring optimal cost-effectiveness.
  • Utilize marketing analytics and reporting tools to measure the success of regional marketing initiatives, providing regular updates to the corporate marketing and leadership teams.

Requirements

  • 2-3 years in regional marketing
  • Excellent project management and organizational skills
  • Demonstrated ability to work collaboratively in a cross-functional team environment
  • Exceptional communication and interpersonal skills
  • Experience in managing budgets and reporting
  • Experience managing events
  • Confident and creative with a dynamic personality
  • Works well in a fast-paced environment, energetic attitude with a strong work ethic
  • Ability to travel 30% of the time when dictated by the needs of the business