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Senior Paid Media Manager

3 months ago

Louisville, United States LogicMark, Inc. Full time $75,000 - $90,000
Job DescriptionJob DescriptionAbout LogicMark
LogicMark, Inc. (Nasdaq: LGMK) provides personal emergency response systems (PERS), health communications devices and IoT technology for the growing care economy. 

The Company’s devices give people the ability to receive care at home and the confidence to safely age in place.  LogicMark, Inc. revolutionized the PERS industry by incorporating two-way voice communication technology directly in the medical alert pendant and providing the life-saving technology at a price point everyday consumers could afford. The PERS technologies are sold through a direct sales force, a network of retailers/dealers/distributors, as well as online.

The Company was awarded a contract by the U.S. General Services Administration that enables the Company to distribute its products to federal, state, and local governments.  Currently the VA health system is the company’s largest customer. The Company recently launched an eCommerce website to address the consumer market.

With a renewed focus on new product innovation, while we’re currently a hardware centric company, our aggressive new product development pipeline is focused on providing both hardware and software solutions as well as a subscription-based model with recurring revenue.

By joining the LogicMark team you can make a difference for our Veterans’ and in someone’s life every single day.  Additional information about LogicMark can be found at:  www.logicmark.com.  LogicMark is an Equal Opportunity Employer.

About the Role
LogicMark is looking for an experienced individual to own the paid media and affiliate channels. The Senior Paid Media Manager will be responsible for developing, executing, and optimizing digital media campaigns across various channels, including social media, search, display, CTV, and affiliate. This role requires a strategic thinker who can manage large budgets, negotiate media buys, analyze performance metrics, and adjust campaigns to meet client goals. The Senior Digital Media Buyer will work closely with the design team, and external vendors to ensure the delivery of effective and efficient advertising that drives ROI.

Location:  Remote - Candidate must perform job functions within the United States

Reporting Structure: Reports directly to the SVP of Marketing

Key Responsibilities:
  • Strategy & Planning:
    • Develop and implement comprehensive digital media buying strategies that align with company KPIs.
    • Collaborate with internal teams (creative, analytics, account management) to design cross-channel campaigns.
    • Perform competitive analysis and audience research to inform targeting strategies.
  • Campaign Execution:
    • Lead the purchasing and negotiation of digital ad placements across platforms like Google Ads, Facebook, Instagram, TikTok, LinkedIn, YouTube, CTV, and Amazon.
    • Manage campaign setup, trafficking, and tracking in platforms like Google Tag Manager.
    • Oversee the launch and optimization of campaigns, ensuring pacing and performance targets are met.
  • Optimization & Analysis:
    • Monitor and analyze performance data, including CPC, CTR, CPA, ROAS, and other relevant KPIs.
    • Continuously optimize campaigns by adjusting bids, targeting, creative, and ad placements to maximize performance.
    • Generate regular reports on campaign performance and provide actionable insights to stakeholders.
    • A/B testing of ads to improve conversion rate, increase customer value, and drive down customer acquisition cost.
    • A/B testing of landing pages to improve conversion rate, increase customer value, and drive down customer acquisition cost.
  • Vendor & Partner Management:
    • Build and maintain relationships with media vendors, platforms, and technology partners.
    • Negotiate rates, terms, and placements with media partners to maximize value and efficiency.
  • Budget Management:
    • Manage and optimize media budgets to ensure that campaigns deliver within cost parameters while achieving the best possible ROI.
    • Track and reconcile media spend to ensure it aligns with allocated budgets.
Qualifications:
  • Education: Bachelor’s degree preferably in marketing, advertising, communications, or a related field.
  • Experience:
    • Minimum of 5+ years of experience in digital media buying, with a proven track record of managing and optimizing large-scale campaigns.
    • Expertise in platforms such as Google Ads, Facebook Ads Manager, and Amazon
    • Strong understanding of attribution models, tracking methodologies, and pixel/tag implementation.
  • Skills:
    • Deep knowledge of digital media trends, targeting capabilities, and performance metrics.
    • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
    • Proficiency in using media planning and analytics tools (e.g., Google Analytics, Google Data Studio, Excel).
    • Strong attention to detail and the ability to manage multiple campaigns simultaneously.
    • Strong verbal and written communication skills, with the ability to present ideas and results to clients and internal teams.
    • Strong copy writing skills for direct response marketing, particularly in relation to Google Ads, Microsoft ads and Facebook ads.
    • Split testing ads and landing pages for increased conversion rate and customer value.
Preferred Qualifications:
  • Experience working with programmatic media buying platforms.
  • Familiarity with audience segmentation and data-driven targeting strategies.
  • Certifications in Google Ads, Facebook Blueprint, or other relevant digital platforms.
Benefits:
  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Paid time off and holidays.
  • Opportunities for professional development and continued education.
  • Flexible working environment with options for remote work.

Individuals seeking employment at LogicMark are considered without regards to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition (except where physical fitness is a valid occupational qualification), genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws.

LogicMark does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

LogicMark follows federal and state vaccine requirements and COVID-19 guidelines.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed

LogicMark does not accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with LogicMark.

 

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