Senior Paid Media Manager

2 weeks ago

Louisville, Kentucky, United States LogicMark, Inc. Full time
About the Role

LogicMark, Inc. is seeking a seasoned digital media buying professional to lead the development and execution of paid media campaigns across various channels. As a Senior Paid Media Manager, you will be responsible for creating and implementing comprehensive digital media strategies that drive business growth and meet client goals.

Key Responsibilities:
  • Strategy & Planning:
    • Develop and execute digital media buying strategies that align with company objectives.
    • Collaborate with internal teams to design and implement cross-channel campaigns.
    • Conduct competitive analysis and audience research to inform targeting strategies.
  • Campaign Execution:
    • Lead the purchasing and negotiation of digital ad placements across platforms.
    • Manage campaign setup, trafficking, and tracking in platforms like Google Ads and Facebook.
    • Oversee the launch and optimization of campaigns to ensure pacing and performance targets are met.
  • Optimization & Analysis:
    • Monitor and analyze performance data, including CPC, CTR, CPA, and ROAS.
    • Continuously optimize campaigns by adjusting bids, targeting, creative, and ad placements to maximize performance.
    • Generate regular reports on campaign performance and provide actionable insights to stakeholders.
  • Vendor & Partner Management:
    • Build and maintain relationships with media vendors and platforms.
    • Negotiate rates, terms, and placements with media partners to maximize value and efficiency.
  • Budget Management:
    • Manage and optimize media budgets to ensure campaigns deliver within cost parameters while achieving the best possible ROI.
    • Track and reconcile media spend to ensure it aligns with allocated budgets.
Qualifications:
  • Education: Bachelor's degree in marketing, advertising, communications, or a related field.
  • Experience:
    • Minimum of 5+ years of experience in digital media buying, with a proven track record of managing and optimizing large-scale campaigns.
    • Expertise in platforms such as Google Ads, Facebook Ads Manager, and Amazon.
    • Strong understanding of attribution models, tracking methodologies, and pixel/tag implementation.
  • Skills:
    • Deep knowledge of digital media trends, targeting capabilities, and performance metrics.
    • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
    • Proficiency in using media planning and analytics tools (e.g., Google Analytics, Google Data Studio, Excel).
    • Strong attention to detail and the ability to manage multiple campaigns simultaneously.
    • Strong verbal and written communication skills, with the ability to present ideas and results to clients and internal teams.
Preferred Qualifications:
  • Experience working with programmatic media buying platforms.
  • Familiarity with audience segmentation and data-driven targeting strategies.
  • Certifications in Google Ads, Facebook Blueprint, or other relevant digital platforms.
Benefits:
  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Paid time off and holidays.
  • Opportunities for professional development and continued education.
  • Flexible working environment with options for remote work.

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