Senior Social Media Strategist

3 weeks ago

Washington, United States National Museum of African American History and Culture Full time
Job DescriptionJob DescriptionDescriptionOPEN DATE:  May 22, 2024                   CLOSING DATE: July 1, 2024 (This job will close once 115 applications are received which may be sooner than the closing date.)               POSITION TYPE: Trust FundAPPOINTMENT TYPE:  Indefinite  SCHEDULE: Full TimeDUTY LOCATION: Washington, DC
Position sensitivity and risk: Non-sensitive (NS)/Low Risk

Open to all qualified applicants

What are Trust Fund Positions?Trust Fund positions are unique to the Smithsonian. They are paid for from a variety of sources, including the Smithsonian endowment, revenue from our business activities, donations, grants and contracts. Trust employees are not part of the civil service, nor does trust fund employment lead to Federal status. The salary ranges for trust positions are generally the same as for federal positions and in many cases trust and federal employees work side by side. Trust employees have their own benefit program and may include Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care).  Conditions of Employment
  • Pass Pre-employment Background Check and Subsequent Background Investigation for position designated as low risk.
  • Complete a Probationary Period
  • Maintain a Bank Account for Direct Deposit/Electronic Transfer.
  • The position is open to all candidates eligible to work in the United States.  Proof of eligibility to work in U.S. is not required to apply.
  • Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement. 

The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo. This position is in the National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is a national museum for the study and exhibition of African American history and culture. This position is in the Office of Public Affairs, National Museum of African American History and Culture (NMAAHC).  The Senior Social Media Strategist creates, develops, executes and evaluates a comprehensive social media strategy that leverages museum content to educate and inform the public ensuring consistency and quality of content across the Museum’s social media channels to create personal connections and foster dialogues.
DUTIES AND RESPONSIBILITIESIn this position, you will:
  • Plan, design and implement social media programs and campaigns.
  • Develop social media policies and procedures.
  • Determine which metrics (such as referring traffic, quality of content, share of voice, total size of community, engagement rate, sentiment and conversion rate) are most appropriate to measure the Museum’s social media strategy.
  • Analyze social media analytics and user feedback to understand trends and content effectiveness.
  • Review and report on the effectiveness of campaigns to maximize results.
  • Strategize with and educate the management team and Museum staff on how best to incorporate relevant social media techniques into the Museum’s culture, how to handle issues or problems and best leverage social medial to increase participation.

QUALIFICATION REQUIREMENTSExperience required for this position is as follows:
  • Knowledge, understanding, and experience leveraging existing social media platforms and emerging trends in digital marketing to develop strategies that cultivate community engagement and media interest.
  • Experience using social media in a museum, cultural or educational institution to inform, educate and engage the public.
  • Knowledge of African American history and culture to effectively develop content, advise on cultural moments, and communicate the organizational or institutional mission, content, and programs to diverse audiences. 
  • Experience developing comprehensive social media strategies, measuring associated metrics, evaluating campaign results and recommending ways to improve efforts and reach target audiences. 
  • Skill in building relationships to foster collaboration in ways that drive audience engagement and increase awareness. 
  • Skill in project management and ability to independently prioritize multiple ongoing projects.
  • Skill in written communication to draft various social media posts, digital communications, plans, reports, policies and written documents to present information in a logical and clear manner tailored for the audience being written for. 

Preferable Qualifications and Experience:
  • Experience working in an African American history and culture museum, cultural or educational institution.
  • 5-7 years experience writing and editing a variety of digital communications and copy for social media posts.  
  • 5-7 years experience planning, designing, and implementing social media programs and campaigns.
  • 5-7 years experience analyzing social media analytics and user feedback.
  • 3-5 years experience using social media in a museum, cultural or educational institution.

If you are found qualified for this position and meet or exceed a predefined rating threshold, you may be contacted by email to complete or submit additional assessments such as work samples, short essays, or other appropriate assessments within approximately one week of the job announcement closing. If you do not meet the rating threshold to move to the next evaluation stage, you will be notified promptly by email. 

Applicants, who wish to qualify based on education completed outside the United States, must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials. This documentation is the responsibility of the applicant and should be included as part of your application package. Any false statement in your application may result in your application being rejected and may also result in termination after employment begins.  The Smithsonian Institution values and seeks a diverse workforce. Join us in "Inspiring Generations through Knowledge and Discovery." 
Resumes should include a description of your paid and non-paid work experience that is related to this job; starting and ending dates of job (month and year); and average number of hours worked per week.  

What To Expect Next: Once the vacancy announcement closes, a review of your resume will be compared against the qualification and experience requirements related to this job. After review of applicant resumes is complete, qualified candidates will be referred to the hiring manager. Relocation expenses are not paid.

Commitment to Diversity, Equity, and Inclusion
The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact humphriesy@si.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.  To learn more, please review the Smithsonian’s Accommodation Procedures. The Smithsonian Institution is an Equal Opportunity Employer. We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life and contribute to the richness of our exhibitions and programs. See Smithsonian EEO program information: www.si.edu/oeema.

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