Marketing Manager

2 months ago

Miami, United States Del Toro Insurance Agency Inc Full time
Job DescriptionJob Description

Why join Us?

At Del Toro Insurance, we know that marketing is about understanding people. We’re looking for an experienced and versatile marketing manager who is ready to create and execute a comprehensive marketing strategy for a growing insurance agency.

Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a visionary leader that thrives on the challenge of growing our brand, we want you on our Team

Daily and Monthly Responsibilities

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field or equivalent experience
  • Proficiency with online marketing and social media strategy
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Excellent written and verbal communication skills

Salary commensurate with experience.

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