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Paid and Social Media Specialist

3 months ago

Lenexa, United States BASYS Processing Full time
Job DescriptionJob Description

Summary

We are seeking a talented and experienced Social and Paid Media Manager to join our dynamic marketing team. The ideal candidate will have 5+ years of hands-on experience in digital marketing, specifically in social media management and paid advertising, preferably within the payment processing or fintech industry. This role will be pivotal in developing and executing comprehensive social media strategies and paid media campaigns to enhance brand visibility, drive engagement and generate leads.

Duties & Responsibilities

Essential Functions

  • Manage and maintain social media profiles and presence across platforms such as Facebook, Twitter (X), LinkedIn, Instagram, YouTube and others as deemed relevant.
  • Curate, and manage all published content (images, video, written, etc.) and monitor its effectiveness.
  • Monitor and engage in relevant social discussions about our company, competitors and industry, while responding to inquiries promptly.
  • Manage social community engagement, fostering relationships and encouraging user interaction across social media platforms.
  • Implement and manage paid advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads and other relevant platforms.
  • Monitor, analyze and report on organic and paid performance metrics, making data-driven decisions to optimize campaigns and improve ROI.
  • Collaborate with internal teams (e.g., marketing, sales and product development) to execute compelling marketing campaigns and promotions.
  • Utilize CRM tools to partner with the sales team in pulling segmented customer data for targeted marketing efforts and lead generation.

Additional Responsibilities

  • Develop and execute PR strategies to secure earned media coverage, including managing relationships with media outlets and journalists.
  • Encourage and support employee advocacy on social media to amplify brand messaging and enhance engagement.
  • Research, project manage and coordinate all company awards, working closely with the CEO and other departments to ensure we are staying competitive and compiling quality supporting materials.
  • Promote philanthropic initiatives that the company participates in to generate positive media coverage.
  • Stay up-to-date with the latest trends and best practices in social media and paid advertising within the payment processing industry.
  • Conduct market research and competitive analysis to stay informed of industry trends and best practices.
  • Monitor and report on campaign performance metrics, providing regular updates and recommendations for improvement.
  • Completes other assigned duties as requested.

Requirements

  • This role is eligible for a hybrid schedule. Up to one day per week may be worked remotely in accordance with the telecommuting policy.
  • Proficiency in managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and social media management tools (e.g., Hootsuite, Buffer).
  • Solid understanding of paid advertising channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and experience in campaign setup, management and optimization.
  • Strong analytical skills with the ability to interpret data and metrics and make informed decisions.
  • Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
  • Experience in PR and/or earned media strategies, including managing media relations and securing awards.
  • Proactive, creative thinker with a passion for digital marketing and a drive for continuous learning and improvement.

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
  • 5+ years of proven experience in social media management and paid media advertising, ideally within the payment processing or fintech industry.

Basys provides technology and payment integration solutions for businesses across the country and Canada. We treat our team, clients, and vendors like people, not numbers. Basys is proud to maintain the industry leading Net Promotor Score and a 90% customer retention rate of clients that continue to process, in an industry where retention rates often average closer to 70 to 75%. We feel that this is a perfect example of how our customer-oriented business model sets us apart.

Basys is an equal opportunity employer.