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Senior Manager of Alumni Engagement
3 months ago
Reporting to the Chief Operating Officer (COO), BBBSLA's Senior Manager of Alumni Engagement is a dynamic and influential role responsible for developing and implementing strategies to engage and cultivate relationships with alumni of the organization, including former Bigs (mentors), Littles (mentees), Board members, staff, and key supporters. This position plays a critical part in fostering a sense of community and loyalty among alumni, while also leveraging their support and involvement to benefit the organization's mission of creating life-changing mentoring relationships that ignite the power and promise of youth. This is a visible role, internally with the Agency's staff and governing Board, and externally as a business representative of the organization.
ESSENTIAL JOB ACTIVITIES AND RESPONSIBILITIES:
The activities and responsibilities described are representative of those that must be met by an employee to successfully perform the core functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Alumni Engagement Program Development: Establish, maintain, and execute a comprehensive Alumni Engagement Program that effectively engages and cultivates relationships with alumni.
- Alumni Engagement Committee and Alumni Ambassador Program Management: Create and oversee an Alumni Committee, as well as an Alumni Ambassador Program, to empower our most active alumni as thought partners and connectors in order to promote BBBSLA and its mission within more communities and networks.
- Database management: Develop and maintain an accurate and up-to-date alumni database, ensuring that contact information, history with the organization, employment details and other relevant data are properly recorded.
- External platform management: Develop and maintain an externally facing platform for BBBSLA alumni, with relevant updates, opportunities, stories and celebrations.
- Event planning and coordination: Organize a variety of events and activities, such as alumni reunions, networking events, career fairs, social gatherings, and virtual events, to foster connections among alumni and between alumni and the organization.
- Communication strategy: Create and distribute regular communications, such as newsletters, email updates, and social media posts, to keep alumni informed about news, events, opportunities, and mission moments related to the organization. Partner with program department to ensure a formal alumni enrollment process for Bigs and Littles in good standing.
- Alumni surveys: Conduct regular surveys to gather feedback from alumni on their engagement preferences and experiences and use this information to refine strategies.
- Cross-departmental collaboration: Work with other BBBSLA departments, such as fundraising, marketing, community engagement, and program recruitment, to integrate alumni engagement initiatives into broader institutional goals and campaigns.
- Alumni support strategies: Develop and implement strategies to solicit alumni support, including volunteering, mentoring, financial contributions, and community resources.
- Digital engagement: Develop and implement digital engagement strategies, including website presence, social media campaigns and virtual events, to enhance alumni connections and participation.
- Alumni recognition programs: Establish programs to recognize and celebrate the achievements and contributions of alumni, such as awards and spotlight features.
- Mentorship programs: Develop and manage mentorship programs that pair alumni with current Bigs and Littles for professional and personal development.
- Career services collaboration: Partner with career services to offer job placement assistance, resume reviews, and career advice to alumni.
- Special Initiatives: Plan and coordinate an alumni initiative around the 70-Year Anniversary of BBBSLA (2025), including unique engagement opportunities and experiences. Develop a plan for alumni engagement in other agency signature and external initiatives.
- Metrics tracking and evaluation: Track and evaluate the success of alumni engagement efforts through metrics such as event attendance, participation rates, communication engagement, and alumni feedback. Review analytics regularly to inform strategic direction of alumni best practices.
- Budget management: Manage the alumni relations budget, ensuring effective allocation of resources to support engagement activities and initiatives.
- Professional development: Stay updated on current trends and best practices in alumni relations and the broader advancement field and participate in relevant professional development opportunities.
CANDIDATE QUALIFICATIONS:
- Minimum Bachelor's degree in a relevant field, such as communications, marketing, or public relations.
- At least 5 years of experience in alumni relations, fundraising, or related fields, with a track record of success in developing and executing strategic initiatives. Experience in the nonprofit industry or higher education is preferred.
- Demonstrated leadership experience, including managing staff, volunteers, or committees.
- Ability to think strategically, anticipate future consequences and trends, and incorporate them into the organizational plan.
- Understanding of higher education and/or nonprofit environments, including the unique challenges and opportunities in engaging alumni within these contexts.
- Understanding of fundraising principles and strategies, with the ability to effectively engage alumni in philanthropic activities and campaigns.
- High attention to detail and ability to troubleshoot own work to ensure accuracy.
- Ability to work with a high degree of autonomy, and exercise personal judgement in a fast-paced environment with a strong sense of humor and integrity.
- Outstanding oral communication skills, with the presence to serve as an effective spokesperson for the Agency.
- Exceptional written and communication skills, with the ability to craft engaging and compelling content for various communication channels, including newsletters, emails, and social media platforms.
- Ability to travel and work evenings and weekends as necessary for events and activities.
- Proficiency in utilizing CRM systems, databases, and other relevant software to manage and analyze alumni data and engagement metrics.
- Highly skilled with MS Office and integrated accounting software platforms.
COMPETENCIES:
Entrepreneurial Mindset: Demonstrates a proactive innovative approach to identifying and capitalizing on opportunities to enhance alumni engagement. Willing to take calculated risks and think outside the box to develop new initiatives and programs. Exhibits resourcefulness, creativity, and a drive for continuous improvements, always seeking ways to advance the organization's mission and impact.
Customer/Client Focus: Demonstrates a strong commitment to meeting the expectations and requirements of alumni, staff, volunteers, children, parents, and agency partners. Prioritizes building and maintaining effective relationships with these stakeholders, gaining their trust and respect. Views the role as adding value to the experiences of alumni and other constituents, fostering parental support, and promoting diversity and inclusivity. Exhibits a high degree of flexibility and adaptability in all interactions.
Listening: Practices attentive and active listening, ensuring a deep understanding of others' perspectives and needs. Has the patience to hear people out and can accurately restate opinions, even in disagreement. Vigilant in recognizing and addressing child safety issues, demonstrating a proactive approach to problem identification and resolution.
Interpersonal Savvy: Relates well to a diverse range of individuals, building appropriate rapport and fostering constructive and effective relationships. Uses diplomacy and tact to navigate and diffuse difficult situations comfortably. Demonstrates an ability to mediate conflicts and create mutual understanding, ensuring a harmonious and supportive environment.
Approachability: Is approachable and easy to talk to, making extra efforts to put others at ease. Exhibits warmth, patience, and sensitivity to the needs and interests of others, building strong rapport and trust. Ensures that all alumni and other stakeholders feel valued and heard.
Priority Setting: Efficiently manages time and resources, focusing on what is most important. Quickly identifies critical priorities and sets aside less important tasks, eliminating roadblocks and maintaining focus on achieving key objectives. Demonstrates the ability to sense what will help or hinder goal accomplishment and takes appropriate action.
Commitment to Task: Exhibits a strong willingness and ability to pursue goals with dedication and pride in accomplishments. Takes proactive actions to achieve and exceed goals, demonstrating a high level of motivation and perseverance.
Results/Outcome Oriented: Is driven by achieving results and can be relied upon to meet and exceed goals successfully. Focuses on the bottom line, setting clear objectives and measures, monitoring progress, and pushing for continuous improvement and success.
Organizing: Effectively marshals resources to accomplish goals, orchestrating multiple activities simultaneously. Uses resources efficiently and identifies incomplete or informal information promptly to address any issues. Demonstrates strong organizational skills to manage complex tasks and projects.
Commitment to JEDI (Justice, Equity, Diversity, Inclusion): Deeply committed to fostering a safe, equitable, and inclusive environment where diversity is celebrated, and justice is ensured for all. This commitment extends beyond internal operations to include alumni, matches, parents/guardians, community partners, and the broader community. Actively promotes and supports JEDI principles in all aspects of the role.
WORK ENVIRONMENT:
The environmental conditions described are representative of those that must be met by an employee to successfully perform the functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
- Hybrid office environment - ideal schedule is two days in office + three days remote / week, with autonomy in setting schedule and determining hours. Some evening and weekend work should be expected.
- Occasional independent travel.
- Physical demands: While performing duties of job, employee is frequently required to stand; walk; sit; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 25 lbs. Job requires verbal and computer communication. Computer, telephone, and calculator use are required.
Equal Employment Opportunity
BBBSLA is committed to the principle of equal employment opportunity for all qualified individuals. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
Americans with Disabilities Act
Applicants as well as employees who are or become disabled must be able to perform the essential duties & responsibilities either unaided or with reasonable accommodation. The organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.
