Search Engine Marketing

6 days ago

Houston, United States TopSpot Internet Marketing Full time
Job DescriptionJob Description

In this role, the Search Engine Marketing (SEM) Specialist is responsible for the creation and execution of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically with Teammates & Customers, partners cross-departmentally, and communicates with TopSpot Customers directly in their role.

This is a hybrid role in Houston, TX with remote options in Texas (outside of Houston) upon approval.

Essential Functions

  • Developing and managing paid search / SEM strategies for new and existing clients that drive relevant website traffic, leads and meet business goals
  • Create and execute search engine marketing (or pay-per-click) strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry.
  • Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google Ads, Bing Ad Center, and Shopping Ads through Google & Bing
  • Creating paid social ad campaigns through Facebook, LinkedIn, Twitter, Pinterest, and Instagram
  • Measuring the results of your SEM strategies with tools like Google Analytics, Call Analytics, and Lead Analytics tools and communicating results with Customers
  • Monitoring and reporting on the performance of paid search programs and other trends to our clients through email, phone calls, video calls, and in-person meetings
  • Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client's business goals
  • Maintain and build on new and existing Customer relationships with a focus on trust, credibility, and results. You communicate with Customers in a way that instills confidence through in-person visits, Zoom/video calls, phone calls, and email. (You are someone who isn't afraid to pick up the phone)

Qualifications

  • Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, or other paid media
  • Experience in Google Analytics or other analytics tools where you've measured results
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing
  • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
  • Experience using Excel and other Microsoft Office programs like Outlook, Word, and Teams
  • Customer service experience where you managed client relationships or had an influence on customer experience
  • You never stop learning. The online marketing world moves fast so you'll need to keep up with industry blogs and trends and be open to sharing your insights

Not Required, but a plus:

  • Business-to-Business (B2B), manufacturing, industrial industry experience
  • Google Analytics, Google Ads, and/or Bing Ads experience and/or certification
  • Previous work experience in marketing
  • Previous experience at a digital agency
  • Coursework, e-learning classes, and/or certifications around SEM, SEO, or digital marketing

About TopSpot

TopSpot Internet Marketing is a search engine marketing firm with a focus on accountability, transparency, collaboration, education, and delivering meaningful results for our clients. Our commitment to our customers starts with our team. We will always strive to hire extraordinary people who will bring the passion, confidence, eagerness to learn, and positive attitude that is necessary to set us apart from other companies. Customer & team loyalty is hard to find but it is crucial to the sustainable growth of our company, and we will never undervalue the opportunity to be better each day. We know the keys to our survival as a company are put people first, be better than yesterday, lead with passion, and always do the right thing.

We are 20-year digital marketing veterans continuing to bring passion and results to the industry. Bootstrapping the organization with no experience in business or digital with 5 people and growing to 130 was not luck. We truly are blessed as an organization and there have been many people that allowed this to happen – our team, our clients, our community. With the goal of being easy to work with, while also being a best place to work, investing in our innovation and growth is a no-brainer.

  • Search Marketing Manager

    6 days ago

    Houston, United States CareerBuilder Full time

    Aim4Hire is representing a well-funded FinTech/Real Estate startup that has grown 300% year over year since 2019 and recently raised a large Series A. They are looking to hire a Paid Search Marketing Manager at their Austin office. The Role: Our marketing team is in the early stages and growing quickly. In this role, you will report directly to the Head of...

  • Digital Marketing Coordinator

    2 weeks ago

    Houston, United States Search Solution Group Full time

    Job DescriptionJob DescriptionDigital Marketing Coordinator: As a Digital Marketing Coordinator, you will play a key role in supporting the execution of digital marketing strategies to promote our brand, products, and services online. You will collaborate with cross-functional teams to develop and implement digital campaigns across various channels, with a...

  • Digital Marketing Coordinator

    2 weeks ago

    Houston, United States Search Solution Group Full time

    Job DescriptionJob DescriptionDigital Marketing Coordinator: As a Digital Marketing Coordinator, you will play a key role in supporting the execution of digital marketing strategies to promote our brand, products, and services online. You will collaborate with cross-functional teams to develop and implement digital campaigns across various channels, with a...

  • SEO Specialist

    5 days ago

    Houston, United States TopSpot Internet Marketing Full time

    In this role, the Search Engine Optimization (SEO) Specialist is responsible for the creation and execution of search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically as part of a Customer Relationship Team,...

  • SEO Specialist

    6 days ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionIn this role, the Search Engine Optimization (SEO) Specialist is responsible for the creation and execution of search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically as part of a...

  • Digital Marketing Paid Search

    Found in: Appcast Linkedin GBL C2 - 2 days ago

    Houston, United States Logical Media Group Full time

    The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our...

  • Team Lead, Digital Marketing

    5 days ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Team Lead, Digital Marketing

    2 weeks ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Director of Engineering

    6 days ago

    Houston, United States Relate Search Full time

    Relate Search has partnered with a leading Offshore Energy Solutions client in Houston, Texas and we are looking for an accomplished Director of Engineering to lead a dynamic team through its next phase of growth and innovation. In this pivotal role, you will be responsible for overseeing the daily operations of our Engineering and Research & Development...

  • Facilities Engineer

    Found in: Talent US C2 - 1 week ago

    Houston, United States KS Search Group Full time

    Our customer is looking for a Facilities Engineer to join their team in Houston, TexasThis role will be primarily responsible for Operations and Maintenance oversight of facilities infrastructure including several mid-size compressor stations (120 mmcfd combined), gathering pipelines, and various smaller compression installations throughout the field.  The...

  • Data Engineer

    Found in: Appcast US C2 - 2 weeks ago

    Houston, United States Relate Search Full time

    Relate Search has partnered with a manufacturing client on a search for a Data Engineer. The role will be responsible for designing, developing, and maintaining the company's data architecture. It will work closely with data scientists, analysts, and other stakeholders to understand their data requirements and ensure that data pipelines are scalable and...

  • Data Engineer

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    Houston, United States Relate Search Full time

    Relate Search has partnered with a manufacturing client on a search for a Data Engineer. The role will be responsible for designing, developing, and maintaining the company's data architecture. It will work closely with data scientists, analysts, and other stakeholders to understand their data requirements and ensure that data pipelines are scalable and...

  • Data Engineer

    2 weeks ago

    Houston, United States Relate Search Full time

    Relate Search has partnered with a manufacturing client on a search for a Data Engineer. The role will be responsible for designing, developing, and maintaining the company's data architecture. It will work closely with data scientists, analysts, and other stakeholders to understand their data requirements and ensure that data pipelines are scalable and...

  • Content Marketing Strategist

    6 days ago

    Houston, United States Internet LAVA Full time

    Location: Houston, Texas (Galleria area) Status: Currently Scheduling Interviews! Duties Write comprehensive, well researched, and search engine friendly legal content for a variety of practice topics, including criminal defense, personal injury, immigration law, bankruptcy law, family law Create articles, press releases, and blog posts related to the legal...

  • Senior Estimator

    4 days ago

    Houston, United States Kintec Search INC Full time

    Job Description Job Description Senior EstimatorLocation: Houston, TexasAbout the CompanyOne of the leading General Contractor and Construction Management firms in the country. Revenues in excess of $600m per year and a portfolio of projects including commercial, healthcare, life sciences and corporate interiors.ResponsibilitiesCompiling accurate lump-sum...

  • Marketing Manager

    1 day ago

    Houston, United States FW Walton Inc. Full time

    **JOB SUMMARY** The Marketing Manager position will have a key role in coordinating and participating in the development of Marketing strategies for FW Walton Company. The Marketing Manager will advertise and promote the company by demonstrating the highest degree of professionalism. **RESPONSIBILITIES AND DUTIES** - Lead development of marketing strategy...

  • Sales & Marketing Coordinator

    6 days ago

    Houston, United States Hawkbrook Full time

    Job Description Job Description Benefits/PerksCompetitive CompensationPaid Time OffCareer Growth OpportunitiesJob SummaryWe are seeking a skilled Marketing Coordinator to join our team. In this role, you will support the departments marketing efforts, ensuring they are implemented successfully and in a timely manner. Your responsibilities will include...

  • Senior Estimator

    6 days ago

    Houston, United States Kintec Search INC Full time

    Job Description Job Description Senior Estimator Location: Houston, Texas About the Company One of the leading General Contractor and Construction Management firms in the country. Revenues in excess of $600m per year and a portfolio of projects including commercial, healthcare, life sciences and corporate interiors. Responsibilities Compiling accurate...

  • Digital Marketing Project Manager

    4 days ago

    Houston, United States CareerBuilder Full time

    Job Description Job Description Digital Marketing Coordinator: As a Digital Marketing Coordinator, you will play a key role in supporting the execution of digital marketing strategies to promote our brand, products, and services online. You will collaborate with cross-functional teams to develop and implement digital campaigns across various channels, with a...

  • Drainage Engineer

    3 days ago

    Houston, United States Venda Search Full time

    Venda-Search are working with a US wide engineering firm that operate in pretty much everything transportation and water/wastewater.The role involves creating, authorizing, and drafting blueprints for ponds, storm drains, culverts, and roadside channels. The preferred candidate should possess the ability to recognize, articulate, and evaluate specific...