Marketing Manager

3 weeks ago


Houston, United States FW Walton Inc. Full time

**JOB SUMMARY**

The Marketing Manager position will have a key role in coordinating and participating in the development of Marketing strategies for FW Walton Company. The Marketing Manager will advertise and promote the company by demonstrating the highest degree of professionalism.

**RESPONSIBILITIES AND DUTIES**
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
- Approve all Web designs and content and search engine optimization strategies
- Social marketing execution and support, promote and acquire new subscribers to our social media sites
- Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
- Increase lead generation through online marketing and lead list
- Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
- Identify short
- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing department
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
- Perform other duties as assigned



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