Executive Director of Brand Partnerships

3 weeks ago

New York, United States Influencer Full time
Job DescriptionJob Description

ROLE: Executive Director of Brand Partnerships (Retail, Beauty & Fashion Categories)

LOCATION: NEW YORK

SALARY: $160,000 + bonus


Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Description

In this role you will be reporting into our VP of Partnerships and will be responsible for building brand direct relationships to drive revenue for our North America business in retail, fashion and beauty.

Key Responsibilities:

  • Grow and develop brand and agency relationships to achieve revenue targets in the retail, fashion and beauty categories.

  • Strategically identify opportunities and build qualified pipeline through relationship building and understanding brands’ KPIs.

  • Partner with VP of Partnerships to prospect, close and grow revenue opportunities, which involves achieving quarterly and annual revenue targets

  • Weekly reporting to VP of Partnerships on sales performance and sales forecasting.

  • Ideate and build strategic action plans for clients and manage the sales process from outreach to renewal.

  • Keep track of competitor activity, using industry knowledge to identify potential new markets and increase the market share

  • Work closely with VP of Partnerships and Group Director of Client Services to ensure and maintain a high level of client service.

Requirements:

  • 7+ years experience in digital advertising sales with exposure to influencer marketing.

  • Experience and relationships within the retail, fashion and beauty categories

  • Experience with selling directly to brands with strong client relationship skills

  • Ability to be a self starter and to take control of commercial opportunities

  • Strong revenue skills, with an understanding of targets and how to execute against them.

  • Skilled in sales strategy, knowing where we are as a business and where we want to be.

  • Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders

  • Eager to learn and grow within a fast paced environment



At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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