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Managing Director, Broad-Based Campaigns and Digital Engagement

4 months ago

West Lafayette, United States Purdue for Life Foundation Full time
Job DescriptionJob DescriptionDescription*This position is Hybrid with up to 3 days a week working in West Lafayette, Indiana. 

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career. Your next giant leap starts here. Apply today

Essential Functions
  • Effectively drive the planning and execution of digital marketing projects, including Purdue Day of Giving, from concept to completion; design, implement, and maintain project scope, requirements, schedule, and budget. Manage vendor relationships and collaborate with all parties involved including the communications team, content marketing manager, graphic designers, data analysts, donor services staff, vendors, and other members of the Broad-Based Campaigns team.
  • Work in coordination with unit project managers on the West Lafayette and regional campuses to facilitate and enhance digital marketing and philanthropy strategies. 
  • Coordinate specific projects within a comprehensive broad-based campaigns plan.  

Additional Responsibilities
  • Design, implement, facilitate and report on projects within the comprehensive broad-based campaigns plan, including crowdfunding, online auctions, text messaging and Purdue Day of Giving, with the purpose of soliciting constituents to increase annual giving to Purdue (funds raised and number of donors) through acquisition, renewal, reactivation, and upgrades.  
  • Develop detailed project plans, including scope, timelines, audience segmentation, budget, vendor recommendations, and campaign plan.  
  • Coordinate, collaborate, and manage the communication and workflow with content marketing manager on the messaging for all materials; graphic designer on design creation; data team on data selection and output files; and the vendor to ensure timely implementation and completion of creative campaigns that contain visual appeal, compelling philanthropic messages, as well as variable data and content. 
  • Maintain a comprehensive schedule and coordinate production of communications projects on time, within scope and within budget.  
  • Use appropriate techniques to manage and document changes in the project scope, schedule, and budget. 
  • Serve as the primary contact with vendors and maintain vendor relations. 
  • Analyze the effectiveness of digital communications and campaigns, make critical adjustments, and recommendations for continued success when necessary; track progress and document outcomes.

Skills, Knowledge and Abilities
  • Excellent organizational and interpersonal skills demonstrated capacity for teamwork, creativity, and initiative necessary.  
  • Marketing Cloud experience is preferred 
  • Knowledge of digital fundraising methods, social media, and web analytics tools. 
  • Ability to use tact, sound judgment, diplomacy, maintain confidentiality, and exercise discretion. 
  • Motivated, adaptable team player with the ability to work well with others in a team environment with minimal supervision. 
  •  Ability to foster professional relationships with internal and external customers. 
  •  Excellent customer service orientation. 
  •  Results-focused.   

Required Education/Experience and Benefits
  • Bachelor’s Degree required.
  • 3-5 years relevant experience.  
  • Marketing Cloud or email experience preferred.
  • Broad knowledge of annual giving practices or marketing campaigns in a higher education setting.

Benefits Summary for eligible employees:
  • 10 paid holidays per year.
  • Accrue up to 22 vacation days a year.
  • Traditional pre-tax 403(b) and Roth retirement plans available.
  • 10% employer contribution to your retirement plan and immediate vesting.
  • Health Savings Account- earn up to $450 annually towards medical expenses.
  • Employer funded Preventative Dental and Vision insurance. 
  • Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.