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Marketing Operations Manager

4 months ago

Orem, United States Nectar Full time
Job DescriptionJob DescriptionSalary:

 

Nectar is the leading Employee Recognition and Rewards platform striving to build amazing company cultures around the world. Be our first Marketing Operations hire and build scalable processes, implement and manage world-class technology, and improve the conversion of our leads. Bring your 3-5 years of experience to build the ideal operations program with Hubspot as the foundational platform. Join us 


Duties you will love to do: 

  • Marketing Automation:
    • Develop, implement, and optimize automated marketing workflows using HubSpot to score and nurture leads and engage customers.
    • Collaborate with the marketing team to execute email marketing campaigns.
    • Utilize intent data for prioritization and conversion
  • CRM Management:
    • Maintain and optimize our HubSpot CRM to ensure data integrity, segmentation accuracy, and efficient lead management processes.
    • Ensure proper tracking and attribution within Hubspot to assist the Demand Gen team in creating reports that track the success of specific channels and programs.
    • Build integrations with Hubspot or other applications. 
    • Provide training and support to team members on HubSpot best practices and usage.
  • Collaboration and Communication:
    • Partner with teams to document, evaluate, and improve marketing processes and data management to enhance efficiency and effectiveness of lead flow and conversion. 
    • Empower marketing team with self-serve reporting mechanisms in Hubspot, GA4,  and Tableau. 
    • Foster a collaborative environment where ideas are shared and feedback is encouraged.
    • Communicate effectively with team members and stakeholders to ensure transparency and alignment on goals and objectives.
    • Act as enterprise marketing point person to develop and maintain shared asset libraries for marketing content, including core presentations, brand assets, photography, video, etc.
    • Identify and share best practices across content to drive efficiency within the business.


Minimum Qualifications:

  • Service-minded, curious, detailed, organized
  • Passion for data, designing, troubleshooting, fixing, and strong project management aptitude like follow-through
  • Wonderful verbal and written communication skills
  • Enjoys an agile and fast paced environment
  • Understanding of B2B SaaS marketing functions, funnels, and digital marketing strategies & tactics
  • 3-5 years of marketing operations experience especially with Hubspot and Google Analytics
  • Bachelor’s degree or equivalent experience
  • Tableau, Zapier, GTM, Chili Piper, Intent data platforms, and other operation technology experience a plus