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SVP, Analytics

2 months ago

Birmingham, United States Zenith Full time
Job DescriptionJob DescriptionCompany Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.  We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.  Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.  To learn more, visitwww.zenithmedia.com

Job Description

The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics
strategy across all of lines of business. Additional responsibilities include but not limited to:

  • Contribute intellectual capital with regard to measurement, analytics, research and insights
  • Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
  • Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
  • Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
  • Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
  • Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
  • Actively participate and contribute to new business and existing client business development
  • Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence
Qualifications

Minimum Qualifications:

  • 12+ years of experience, with minimum of 5 years of agency experience
  • Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
  • Digital attribution experience (VisualIQ, Convertro, etc.)
  • Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
  • Experience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party data
  • Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
  • Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
  • Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
  • Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
  • Excellent communication and storytelling skills