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Marketing Strategist

2 months ago

Denver, United States BeloForm Craft Full time
Job DescriptionJob DescriptionDescription
We are seeking a dynamic and creative Marketing Strategist to join our team. The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that enhance brand awareness, drive customer engagement, and achieve business objectives. You will collaborate with cross-functional teams to ensure alignment and execute effective marketing campaigns across various channels.
Key Responsibilities
  • Develop Marketing Strategies: Create and implement comprehensive marketing strategies that align with the company’s goals and objectives. This includes market research, target audience analysis, and competitive benchmarking.
  • Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns, including digital marketing, content marketing, social media, email, and paid advertising.
  • Brand Management: Oversee the development and maintenance of the company’s brand, ensuring consistency in messaging and visual identity across all marketing materials.
  • Customer Engagement: Develop strategies to increase customer engagement and retention, including loyalty programs, customer feedback loops, and personalized marketing tactics.
  • Budget Management: Manage the marketing budget, ensuring cost-effective strategies and maximizing ROI.
  • Team Collaboration: Work closely with sales, product development, and customer service teams to ensure cohesive marketing strategies and messaging across all channels.
  • Innovation: Continuously seek out new marketing trends, tools, and technologies to enhance the effectiveness of marketing strategies.

Skills, Knowledge and Expertise
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Proficiency in marketing tools and platforms such as Google Analytics, CRM software, and social media management tools.
  • Creative thinking and problem-solving abilities.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Benefits
  • Health, dental, and vision insurance
  • Paid time off (PTO) and holidays
  • Retirement plan options (e.g., 401(k))
  • Professional development opportunities
  • Wellness programs