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Contract Marketing

2 months ago

Tucson, United States Tucson Dermatology, Ltd. Full time
Job DescriptionJob DescriptionJob Overview:

We are seeking a dynamic and experienced Marketing & Business Development Specialist to join our team on a contract basis. This role is pivotal in driving the growth and visibility of our practice through strategic marketing initiatives and business development efforts. The ideal candidate will have a strong background in digital marketing, content creation, and business development, with a proven track record in enhancing brand presence and generating leads.

Key Responsibilities:

1. Website and Content Development:
• Manage and update the company website to ensure it is user-friendly, up-to-date, and reflective of our brand.
• Develop and execute content strategies that drive traffic and engagement, including blogs, articles, case studies, and landing pages.
• Collaborate with designers, writers, and other stakeholders to create compelling and informative content that resonates with our target audience.
2. Social Media Marketing:
• Develop, implement, and manage social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, etc.).
• Create and curate content that engages and grows our social media following.
• Monitor and analyze social media performance metrics, and adjust strategies to optimize engagement and reach.
3. Newsletter Development:
• Design and distribute regular newsletters that provide valuable insights, updates, and promotions to our subscribers.
• Track and analyze newsletter performance, including open rates, click-through rates, and overall engagement.
4. Business Development:
• Identify and pursue new business opportunities that align with our strategic goals.
• Build and maintain relationships with key industry partners, clients, and stakeholders.
• Conduct market research to identify trends, opportunities, and competitive insights.
5. Referral Management:
• Develop and manage a referral program to encourage and track client and partner referrals.
• Build and maintain relationships with referral sources to ensure a steady stream of new business.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in marketing, business development, or a similar role.
• Proficient in website management tools (e.g., WordPress), social media platforms, and email marketing software.
• Strong content creation skills, with experience in copywriting, design, and multimedia production.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

• Experience in dermatology or healthcare is preferred,.
• Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Experience with CRM systems and referral management software.

 

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