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Assistant Brand Executive

2 months ago

Denver, United States BeloForm Craft Full time
Job DescriptionJob DescriptionDescription

The Assistant Brand Executive supports the development and execution of brand strategies to enhance the company's market presence and drive customer engagement. This role assists in coordinating marketing activities, managing campaigns, analyzing market trends, and ensuring brand consistency across all touchpoints. The ideal candidate is creative, detail-oriented, and capable of juggling multiple tasks in a fast-paced environment.

Key ResponsibilitiesBrand Strategy Support:

  • Assist in the development and execution of brand strategies and initiatives to improve market positioning.
  • Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure alignment with brand objectives.

Marketing Campaigns:

  • Help plan, execute, and monitor marketing campaigns across various channels (digital, print, social media, etc.).
  • Coordinate with external agencies and vendors for the creation of marketing materials and promotions.
  • Track and analyze campaign performance metrics, preparing reports and recommendations for optimization.

Brand Consistency:

  • Ensure that all communications and materials align with the brand guidelines and messaging.
  • Review and approve marketing collateral to ensure consistency in tone, style, and visual identity.

Market Research and Analysis:

  • Assist in conducting market research to understand customer needs, industry trends, and competitor strategies.
  • Provide insights and suggestions based on data to refine brand strategies and marketing efforts.

Event Coordination:

  • Support in the organization and execution of brand events, product launches, and promotional activities.
  • Work closely with event management teams to ensure smooth and successful event execution.

Skills, Knowledge and Expertise
  • Strong understanding of branding principles and marketing strategies.
  • Proficiency in digital marketing, including social media platforms, SEO, and email campaigns.
  • Excellent communication and interpersonal skills.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Proficiency in MS Office Suite and familiarity with marketing tools (e.g., Google Analytics, CRM systems).

Benefits
  • Health, dental, and vision insurance
  • Paid time off (PTO) and holidays
  • Retirement plan options (e.g., 401(k))
  • Professional development opportunities
  • Wellness programs