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Senior Marketing Specialist

2 months ago

Plano, United States Catalyst Health Group Full time
Job DescriptionJob Description

Job Summary

The Senior Marketing Specialist will be a key contributor to our purpose -- to help our communities thrive -- by managing and enhancing the reputation of Catalyst Physician Group and supporting our key patient experience initiatives. If you are a self-motivated, purpose-driven individual with a passion for building visionary brands, creating compelling content, serving as an empathetic partner to patients, and reputation management, this is the opportunity for you.

We are a culture that is unabashedly driven by purpose. We are making a difference every day our primary care patients, while celebrating our employees, and growing at an accelerated rate. We authentically live our core values in how we lead, engage across the organization, and commit to the communities we serve. We are recognized as one of the Top 100 Places to Work by The Dallas Morning News, and we have been awarded as one of the fastest-growing privately held companies by SMU Cox.

If our values of Purpose Driven, Relationships Matter, Serve Others First, and Inspire Creativity motivate and excite you, and if you would like to make a material difference in an industry-transforming organization, then we invite you to apply for this role.

Accountabilities

  • Serve as the online voice for Catalyst Physician Group, developing and implementing a systematic approach for engaging with our patients and communities across various digital touchpoints
  • Leverage storytelling expertise to drive patient engagement, designing and executing communication campaigns which proactively educate patients and generate return visits
  • Create compelling content and connected patients through campaign development across CRM, digital, and social media.
  • Curate insights into the patient experience for the organization using in-depth knowledge of patient sentiment and online reputation to identify areas of opportunity, flag concerns, and spotlight successes across our ecosystem

Role and Responsibilities:

  • Build, maintain, and manage a positive online presence and reputation for Catalyst Physician Group and its providers
  • Monitor and analyze online content relating to Catalyst Physician Group, including social media, search engines, blogs and communities, and patient forums
  • Partner with practice operations and compliance teams to investigate situations and facts relating to negative comments
  • Respond with empathy to negative content on social media, healthcare reviews, and in online forums, representing the brand positively
  • Manage the social media accounts and patient communications (CRM) for Catalyst Physician Group
  • Evaluate review and survey data for trends and monthly reporting to practices identifying opportunity areas
  • Analyze trends to identify potential reputation threats and recommend solutions
  • Create and publish comprehensive yearly editorial calendar that incorporates patient-facing social media, web, CRM, forum posts, blog content, and positive reviews

Minimum Qualifications and Requirements:

  • Bachelor's degree in communications, public relations, advertising, marketing or technology
  • 3-5 years of experience in communications and/or marketing, with a strong understanding of reputation management, stakeholder engagement and social media strategies
  • Excellent written and verbal communications skills with the ability to draft compelling content
  • Strong attention to detail and meticulous approach to company and provider reputation management
  • Excellent problem-solving skills and a proactive approach to finding creative solutions
  • Strong project management skills and comfortable in an entrepreneurial, fast-paced environment
  • Ability to adapt to the changing digital landscape and pivot execution when needed

Preferred Experience:

  • Healthcare experience
  • Familiarity with SEO principles related to online reputation management
  • Proficient in content management systems and analytics tools for CRM, social media and online reputation management