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Social Media Coordinator

2 months ago

Miami, United States Graspa Group Full time
Job DescriptionJob Description

Our core Values:

Guest Focus

Reliable

Attentive

Service with the smile

Passion 

Always have fun

 

Position Title:  Social Media Coordinator

Reports to: CMO

Department: Marketing

FLSA status: Exempt

 

Summary:

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. The SMC role is to implement online marketing strategies through social media accounts. The SMC is a tech-savvy professional with an interest in communicating with clients through online channels. The SMC will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, he/she should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Essential Duties and Responsibilities

  • Researching audience preferences and discover current trends
  • Creating engaging text, image and video content
  • Designing posts to sustain readers curiosity and creating buzz around new products
  • Measure web traffic and monitor SEO
  • Stay up to date with changes in all social platforms ensuring maximum effectiveness
  • Train Operation Managers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts layout
  • Suggest new ways to attract prospective customers, like promotions and competitions

Additional Responsibilities

  • Good personal communicator. Able to communicate in a timely and effective manner.
  • Conscientious, thorough, passionate, compassionate, caring, good sense of humor.
  • Acts independently to improve and increase skills and knowledge.
  • Demonstrates personal strengths and areas for professional improvement.
  • Shares news, knowledge, innovations and best practices with others.
  • Demonstrates a willingness to learn from others.
  • Unafraid of constructive criticism and open to making changes.
  • Positive, upbeat, good energy; involved, engaged team player. 

 

Knowledge, Skills and Abilities

  • Proven work experience as a Social media coordinator in Hospitality Industry
  • Expertise in multiple social media platforms
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent communication skills
  • Multitasking and analytical skills
  • BS degree in Marketing, New media or relevant field