Social Media Strategist

3 weeks ago


Cincinnati, United States Inkspirenize Full time
Job DescriptionJob Description

Job Title: Social Media Strategist

Location: Cincinnati, OH

Company: Divine Taxa

Job Description: The Social Media Strategist will be responsible for developing and implementing effective social media strategies to enhance our brand awareness, engage with our audience, and drive traffic and sales. This role requires a blend of creativity, analytical skills, and a deep understanding of various social media platforms and trends.

Key Responsibilities:

  1. Strategy Development:

    • Develop, implement, and manage our social media strategy across platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
    • Set specific objectives and report on ROI.
    • Stay up-to-date with the latest social media best practices and technologies.
  2. Community Engagement:

    • Engage with followers and respond to comments and messages in a timely manner.
    • Foster a positive community and add value to the audience’s experience.
    • Monitor and analyze user engagement and suggest content optimization.
  3. Campaign Management:

    • Design and execute social media campaigns to support product launches, events, and other marketing initiatives.
    • Collaborate with the marketing team to ensure brand consistency.
    • Use analytics tools to measure and report on the performance of campaigns.
  4. Collaboration and Coordination:

    • Work with other departments to ensure social media aligns with overall marketing strategies and company goals.
    • Coordinate with influencers and other external partners to maximize reach and engagement.
  5. Analytics and Reporting:

    • Track, analyze, and report on key performance indicators (KPIs) for social media efforts.
    • Use insights to refine social media strategies and improve performance.
    • Provide recommendations based on data-driven analysis.

Qualifications:

  • In-depth knowledge of social media platforms, tools, and best practices.
  • Strong understanding of SEO and web traffic metrics.
  • Excellent communication and copywriting skills.
  • Creative mindset with the ability to produce engaging content.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong analytical skills and ability to interpret social media metrics.


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