Marketing Manager

1 month ago

Carlsbad, United States Carlsbad Educational Foundation Full time
Job DescriptionJob Description

Carlsbad Educational Foundation is hiring a savvy and self-starting Marketing Manager to manage campaigns that support the Foundation's key focus areas: Earned Income, Philanthropy, and Branding. This position requires a gifted storyteller who will deliver powerful and heartfelt stories of our Foundation's impact on the 11,000 Carlsbad Unified students to drive student enrollment and gifts.

  • Do you have 3+ years of progressive non-profit marketing experience?
  • Can you contribute professional storytelling and journalism skills to marketing campaigns?
  • Will you excel individually owning our marketing function?
  • Are you able to bring excellent interpersonal and project management skills to this position?
  • Is attention to detail your strength?

If so, we want to meet you

We are a professional work environment that adheres to HR policies and procedures, including code of conduct requirements. Reliable transportation to and from work is required. The majority of time will be spent in the office or at school sites with occasional work-from-home flexibility.

The Company offers comprehensive benefit programs including medical, vacation, holiday, and educational reimbursement for all eligible employees. We fully comply with California's Paid Sick Leave Policy and all state and federal leaves of absences.

Interviews for qualified candidates will be scheduled by management. Applicants will be required to submit a resume and complete an Employment Application. Carlsbad Educational Foundation is an Equal Opportunity and Military Friendly Employer who complies with all federal I-9 requirements.

This posting will close on 8/16/24.

The Mission of Carlsbad Educational Foundation is to invest in our children's future success through education for all students in the Carlsbad Unified School District by developing and funding impactful programs.


POSITION SUMMARY

The Marketing Manager is responsible for multiple communication platforms, and maintaining a consistent brand, to develop and strengthen relationships with key stakeholders. This position will manage campaigns that support the Foundation's key focus areas: Earned Income, Philanthropy, and Branding. This role is multifaceted and requires a self-motivated management style with excellent interpersonal and project management skills. All position responsibilities must be performed in accordance with city, state, federal and Company policy.


ESSENTIAL DUTIES AND RESPONSIBILITIES

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

MARKETING MANAGER DUTIES
  • Earned Income: Support the Foundation to achieve revenue and enrollment goals for the earned income programs: Kids Care, summer programs, and after-school enrichment.
  • Philanthropy: Support the Foundation to achieve revenue goals for contributed income initiatives by collaborating with the Director of Philanthropy to create donor materials, fundraising assets, messaging, and targeted strategies as needed.
  • Brand & Mission: Continue to align the Foundation as the largest district-wide supporter for the Carlsbad Unified School District. Further establish the Foundation as a convener for community and opportunity provider for enriching educational experiences.
  • Develop and implement the strategy and tactics to support seasonal initiatives as they are defined in CEF's marketing calendar, and work within timelines and budgets.
  • Produce all communication pieces, including newsletters, web pages, reports, publications, news releases, and social media posts.
  • Manage freelancers or agencies to create assets, graphics, and other deliverables to support campaigns and achieve goals.
  • Work with the CEO to manage and train staff, volunteers, board of directors and others about best practices for messaging and maintaining brand integrity.
  • Help manage fundraising and school events to be on brand and aligned with mission.
  • Coordinate marketing activities with community partners and Carlsbad Unified School District.
  • Engage with community by participating in board or committee meetings.
  • Maintain the Foundation's digital presence, which includes the website and social media handles on Facebook, YouTube, LinkedIn, and Instagram.
  • Manage email marketing efforts, including developing content and optimizing schedule and frequency based on analytics.
  • Coordinate and revise marketing strategies and communication tools as needed.
  • Other work duties as assigned by management.
CORE COMPETENCIES
COMMUNICATION AND DOCUMENTATION
  1. Ability to read, write, and comprehend English;
  2. Exercise tact and diplomacy in dealing with others;
  3. Use excellent verbal communication skills; and
  4. Produce documentation that is clear, informative, and free from errors. Check spelling for accuracy.

FINDING SOLUTIONS
  1. Focus on finding the best business solution and resolving conflict, not placing blame; 2. Listen and ask for clarification if information is not clear; and
  2. Gather and analyze information skillfully.

ETHICS AND RESPECT FOR OTHERS
  1. Treat everyone with respect and welcome the viewpoint of others;
  2. Maintain a strong work ethic, be true to your word, and keep commitments;
  3. Be timely and reliable and uphold Company values at all times; and
  4. Conserve Company resources and report waste.

MINIMUM REQUIRED EDUCATION, KNOWLEDGE, SKILLS AND ABILITIES

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


EXPERIENCE AND EDUCATION

  • Bachelor's degree required.
  • 3+ years of marketing or public relations experience with an emphasis on general marketing, writing, journalism, public relations, branding, and social media.
  • Experience working with volunteers, school districts, community organizations, parents, or students preferred.
  • California Department of Justice fingerprint and background clearance.

KNOWLEDGE, SKILLS AND ABILITIES
  • Effective written, organizational, and interpersonal skills are essential.
  • Knowledge of Microsoft Office and Google Suite preferred.
  • Experience in graphic and web design required (Adobe Creative Suite and WordPress preferred).
  • Advanced computer skills, including Internet use, E-mail, and typing skills.
  • Working knowledge of communication systems such as telephone, facsimile, and printing systems.
  • Excellent interpersonal skills to develop and facilitate collaborative relationships.
  • Strong organizational skills, attention to detail, and accuracy of information.
  • Self-starter who works well independently and successfully manages multiple projects.
  • Respect for all levels of the organization and outside partners.
  • Ability to create and follow policies and procedures.
  • Strong orientation to customer service.
  • Ability to operate under time and work volume pressure to meet deadlines.
  • Management skills to develop and guide direct reports.





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