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Head of Brand

2 months ago

New York, United States Happy Koala LLC Full time
Job DescriptionJob Description

Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again.

What You Get:

  • Competitive salary in USD,
  • Work remotely from anywhere in the world such as your home, co-working space or cafe,
  • Lots of variation to keep the day-to-day exciting,
  • Free access to books, courses and anything else that helps improve your skill set.

We are seeking a visionary and strategic Head of Brand to join our team. As the head of Brand, you will be responsible for developing and executing the brand strategy to elevate Happy Mammoth's across all markets, enhance brand equity, and drive customer engagement. This is a unique opportunity to shape the future of a fast-growing brand in the health and wellness industry.

Availability according to GMT is highly preferred.

Please note that this is a full-time remote contractor position and you will be responsible for managing taxes based on the regulations in your country.

Responsibilities

  • Analyze brand positioning and consumer insights
  • Create Internal and External story brand
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies per region
  • Manage and mentor a team of brand and marketing professionals, fostering a culture of creativity and innovation.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
  • Help creating product names
  • Create and execute comprehensive brand strategies focused on non-digital channels such as print, TV, radio, and in-store marketing to align with the company's vision and goals.
  • Identify, negotiate, and manage sponsorship opportunities and brand partnerships, ensuring they align with brand values and contribute to brand awareness and growth.
  • Develop and execute PR strategies to enhance brand reputation and media coverage, and plan and manage outdoor advertising campaigns such as billboards and transit ads to maximize reach and impact.

Requirements and skills

  • Track record in developing and delivering marketing strategies for consumer brands.
  • A passion for brand building, customer growth, brand engagement, loyalty and retention.
  • Proven track record of developing and executing successful brand strategies and marketing campaigns.
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices


 

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